Go To Market
Go To Market at TRACTIAN
Being part of TRACTIAN’s Go To Market team means taking a boots-on-the-ground approach to solving real-world problems. Join us!
Job Openings
Go to Market Blueprint
1
Marketing
Identifying the Ideal Customer Profile (ICP)
• Define our target audience and persona strategy
• Build a deep understanding of customer pain points and needs
• Create targeted content and campaigns to engage potential customers
• Develop and execute strategies to generate high-quality leads
2
BUSINESS DEVELOPMENT
Prospect Engagement & Qualification
• Research and assess potential leads based on our ICP and criteria
• Engage leads early to understand their fit and potential
• Ensure that prospects are aligned with our solution before advancing in the funnel
3
SALES & SALES ENGINEERING
Solution Scoping
• Tailor solutions to meet specific customer needs through in-depth conversations
• Conduct thorough technical assessments to ensure feasibility
• Collaborate closely with customers to define the project scope and fit
4
SALES & FIELD ENGINEERING
Implementation & On-Site Support
• Provide on-site technical support
• Train customer teams to maximize platform adoption and usage
• Ensure smooth project handover with a focus on long-term success
5
CUSTOMER SUCCESS
Ongoing Success & Account Growth
• Continuously prove the value of our solution with metrics and performance reviews
• Foster strong relationships with customers to support their evolving needs
• Identify opportunities for upselling and further growth, ensuring customer satisfaction
Our Sales Culture
Conflict as Opportunity
Every conflict is a chance to shape outcomes. We don’t just see things as they are, we explore deeper, challenging the unseen dimensions of a problem. Understanding the customer’s perspective is key, but we push further to uncover opportunities that may not yet be visible.
Resourcefulness as a Path to Success
Soft skills open doors, but hard skills build lasting relationships. Consistency in prospecting, discovering, and closing is crucial. Combining resourcefulness with strong sales capabilities creates a pipeline of opportunities that yield financial success.
Lead, Don’t Follow
We believe in taking the initiative—“I am not led, I lead.” We empower our sales team to take ownership of the process and drive outcomes. Leadership is about anticipating the needs of our customers and guiding them towards solutions that will redefine their success.
Salespeople Have No Past
Every new quarter is a blank slate. Past successes don’t guarantee future wins, and past failures won’t hold you back. Every month is a fresh opportunity to deliver, perform, and grow.
Not every salesperson who works hard will succeed, but every salesperson who succeeded at TRACTIAN works hard. We’re looking for driven, intelligent professionals who are hungry to make an impact and grow with us.
Josh Power
Director of Sales - US & Canada @ TRACTIAN
Why TRACTIAN?
Resourcefulness as a path to success
Soft skills open doors, but hard skills build lasting relationships. Consistency in prospecting, discovering, and closing is crucial. Combining resourcefulness with strong sales capabilities creates a pipeline of opportunities that yield financial success.
Cutting-edge solution, clear and obvious ROI
With a product that delivers undeniable value, you’ll be selling a solution that drives real results—helping companies boost machine reliability and see immediate returns on their investment.
Fast ramp-up process
Hit the ground running! With our streamlined onboarding process, you’ll quickly get up to speed, enabling you to make an impact from day one and see fast results in your career.
When I joined TRACTIAN as an ADR, I never imagined how fast I’d be able to grow within the company. In just a short time, I went from qualifying leads to closing deals with Fortune 500 companies. It’s a place where hard work is recognized, and opportunities are endless. If you’re driven and hungry to learn, you won’t just have a job here—you’ll build an incredible career.
Jim Foster
Account Executive @ TRACTIAN
Joined July 2024
Tackling Industrial Challenges Head-On
The manufacturing industry is a critical driver of economic growth. At TRACTIAN, we focus on providing a strategic approach to machine monitoring, maintenance, and efficiency.
We target organizations managing substantial asset volumes, maintaining dedicated technical teams, and pursuing aggressive growth strategies to ensure availability, revenue stability, and reliability.
We are particularly active in Automotive, Chemical, Energy & Utilities, Glass, Oil & Gas, Mining & Metals, Pulp & Paper, Consumer Goods, and Food & Beverage.
By zeroing in on high-value sectors, we are able to deliver tailored insights that maximize ROI and help our clients navigate the complexities of their operational environments.
Manufacturing Establishments in the USA
Source: Data USA Manufacturing Report
careers at tractian
Job Openings
Job Title
Department
Details
Account Development Representative
Eastern - Atlanta, GA
Sales & Marketing
Account Development Representative
São Paulo, SP
Business Development
Account Development Representative (ADR)
Eastern - Atlanta, GA
Business Development
Account Development Representative (ADR)
Central - Austin, TX
Business Development
Account Development Representative (ADR)
Central - Chicago, IL
Business Development
Accounts Payables and Payroll Analyst
Eastern - Atlanta, GA
Finance
Analytics Engineer
São Paulo, SP
Data Engineering
Backend Software Engineer
São Paulo, SP
Back-End Engineering
Backend Web Developer
São Paulo, SP
Web Development
Content Creator
São Paulo, SP
Product Marketing
Creative Designer
Mexico City, D.F.
Graphic Design
Data Scientist - Predictive Maintenance
São Paulo, SP
Data Science
Demand Generation Manager
São Paulo, SP
Growth Marketing
Director of Customer Success
Eastern - Atlanta, GA
Account Management
Director of Customer Success
Mexico City, D.F.
Account Management
Director of Sales
Mexico City, D.F.
Business Development
Events Specialist
Mexico City, D.F.
Firmware Quality Assurance Analyst
São Paulo, SP
Firmware Engineering
Forward Deployment Engineer
Eastern - Atlanta, GA
Tech & Engineering
Frontend Software Engineer
Eastern - Atlanta, GA
Front-End Engineering
Frontend Software Engineer
São Paulo, SP
Front-End Engineering
Frontend Software Engineer
Central - Austin, TX
Front-End Engineering
Fullstack Software Engineer
Central - Austin, TX
Front-End Engineering
Fullstack Software Engineer
Eastern - Atlanta, GA
Front-End Engineering
Fullstack Software Engineer - Exclusivo para Pessoas com Deficiência (PcD)
São Paulo, SP
Front-End Engineering
GRC Analyst
São Paulo, SP
Governance
Hardware Engineer
São Paulo, SP
Hardware Engineering
Hardware Support Engineer
São Paulo, SP
Hardware Engineering
Hardware Test Engineer - Electronics
São Paulo, SP
Tests & Validations
Hardware Test Engineer - Mechanics
São Paulo, SP
Tests & Validations
Industrial Project Implementation Specialist
São Paulo, SP
Account Management
Junior Data Scientist - Data Annotation & Industrial Machinery
São Paulo, SP
Data Science
Manufacturing Engineer
São Paulo, SP
Manufacturing Engineering
Mobile Software Engineer - Flutter
São Paulo, SP
Mobile Engineering
Occupational Safety Technician
São Paulo, SP
People
Operations Supervisor
Eastern - Atlanta, GA
Supply Chain
Performance Analyst
São Paulo, SP
Growth Marketing
Principal Data Scientist
São Paulo, SP
Data Science
Product Designer
São Paulo, SP
Product Design (UX/UI)
Product Engineering Leader
Eastern - Atlanta, GA
Tech & Engineering
Product Marketing Engineer
Mexico City, D.F.
Product Marketing
Product Marketing Engineer
São Paulo, SP
Product Marketing
Product Mechanical Engineer
São Paulo, SP
Mechanical Engineering
Quality Engineer
São Paulo, SP
Quality Engineering
Regional Sales Manager
Eastern - Atlanta, GA
Enterprise
Regional Sales Manager
Mexico City, D.F.
Business Development
Sales Development Representative
Central - Chicago, IL
Business Development
Sales Development Representative
Eastern - Atlanta, GA
Business Development
Sales Development Representative
Central - Austin, TX
Business Development
Sales Enablement Specialist
Mexico City, D.F.
Enablement
Sales Engineer - TracOS
Mexico City, D.F.
Solutions Engineering
Security Engineer
São Paulo, SP
Security
Senior Accountant
São Paulo, SP
Finance
Senior Automation Engineer
São Paulo, SP
Technical Support
Senior Backend Software Engineer
São Paulo, SP
Back-End Engineering
Senior Business Development Representative
Eastern - Atlanta, GA
Business Development
Senior Business Development Representative
Mexico City, D.F.
Business Development
Senior Business Development Representative
Central - Chicago, IL
Business Development
Senior Business Development Representative
Central - Austin, TX
Business Development
Senior Customer Success
São Paulo, SP
Account Management
Senior Customer Success Engineer - TracOS
Mexico City, D.F.
Account Management
Senior Customer Success Manager
Central - Austin, TX
Account Management
Senior Customer Success Manager
São Paulo, SP
Account Management
Senior Customer Success Manager
Eastern - Atlanta, GA
Account Management
Senior Customer Success Manager
Central - Chicago, IL
Account Management
Senior Data Scientist
São Paulo, SP
Data Science
Senior Data Scientist - Exclusive for People with Disabilities (PwD)
São Paulo, SP
Data Science
Senior DevOps Engineer
São Paulo, SP
Infrastructure Engineering
Senior DSP Engineer - Vibration Analysis
São Paulo, SP
Data Engineering
Senior Enterprise Account Executive
Central - Austin, TX
Enterprise
Senior Enterprise Account Executive
Mexico City, D.F.
Enterprise
Senior Enterprise Account Executive
Eastern - Atlanta, GA
Enterprise
Senior Enterprise Account Executive
São Paulo, SP
Enterprise
Senior Enterprise Account Manager
São Paulo, SP
Enterprise
Senior Enterprise Account Manager
Mexico City, D.F.
Enterprise
Senior Field Analyst
São Paulo, SP
Field Engineering
Senior Field Engineer
Eastern - Atlanta, GA
Field Engineering
Senior Firmware Engineer
São Paulo, SP
Firmware Engineering
Senior Frontend Software Engineer
São Paulo, SP
Front-End Engineering
Senior Hardware Certifications Engineer
São Paulo, SP
Certifications
Senior Headhunter - Sales Division
São Paulo, SP
Sales Recruiting
Senior Machine Learning Enigneer
São Paulo, SP
Machine Learning
Senior Mid-Market Account Executive
São Paulo, SP
Mid-Market
Senior Mid-Market Account Executive
Mexico City, D.F.
Mid-Market
Senior Mobile Software Engineer - Flutter
São Paulo, SP
Mobile Engineering
Senior Sales Engineer - Energy Trac
São Paulo, SP
Solutions Engineering
Senior Sales Engineer - Smart Trac
Central - Austin, TX
Solutions Engineering
Senior Sales Engineer - Smart Trac
São Paulo, SP
Solutions Engineering
Senior Sales Engineer - Smart Trac
Eastern - Atlanta, GA
Solutions Engineering
Senior Sales Engineer - TracOS
Central - Austin, TX
Solutions Engineering
Senior Sales Engineer - TracOS
São Paulo, SP
Solutions Engineering
Senior Sales Engineer - TracOS
Eastern - Atlanta, GA
Solutions Engineering
Senior Sales Recruiter
Mexico City, D.F.
Sales Recruiting
Senior Software Engineer - Data Intensive Applications
São Paulo, SP
Software Engineering
Senior Talent Acquisition Specialist - Tech Division
São Paulo, SP
Tech Recruiting
Senior Technical Support Analyst
São Paulo, SP
Technical Support
Social Media Expert & Copywriter
Eastern - Atlanta, GA
Sales & Marketing
Software Engineer - Data Intensive Applications
São Paulo, SP
Software Engineering
Software Quality Assurance Engineer
São Paulo, SP
Quality Assurance
Strategic Account Manager
Eastern - Atlanta, GA
Account Management
Strategic Account Manager
Central - Chicago, IL
Account Management
Strategic Account Manager
Central - Austin, TX
Account Management
Systems Integration Engineer
São Paulo, SP
Systems Integrations
Technical Human Resources Analyst
São Paulo, SP
People