Go To Market
Go To Market at Tractian
Being part of Tractian’s Go To Market team means taking a boots-on-the-ground approach to solving real-world problems. Join us!
Job Openings
Go to Market Blueprint
1
Marketing
Identifying the Ideal Customer Profile (ICP)
• Define our target audience and persona strategy
• Build a deep understanding of customer pain points and needs
• Create targeted content and campaigns to engage potential customers
• Develop and execute strategies to generate high-quality leads
2
BUSINESS DEVELOPMENT
Prospect Engagement & Qualification
• Research and assess potential leads based on our ICP and criteria
• Engage leads early to understand their fit and potential
• Ensure that prospects are aligned with our solution before advancing in the funnel
3
SALES & SALES ENGINEERING
Solution Scoping
• Tailor solutions to meet specific customer needs through in-depth conversations
• Conduct thorough technical assessments to ensure feasibility
• Collaborate closely with customers to define the project scope and fit
4
SALES & FIELD ENGINEERING
Implementation & On-Site Support
• Provide on-site technical support
• Train customer teams to maximize platform adoption and usage
• Ensure smooth project handover with a focus on long-term success
5
CUSTOMER SUCCESS
Ongoing Success & Account Growth
• Continuously prove the value of our solution with metrics and performance reviews
• Foster strong relationships with customers to support their evolving needs
• Identify opportunities for upselling and further growth, ensuring customer satisfaction
Our Sales Culture
Conflict as Opportunity
Every conflict is a chance to shape outcomes. We don’t just see things as they are, we explore deeper, challenging the unseen dimensions of a problem. Understanding the customer’s perspective is key, but we push further to uncover opportunities that may not yet be visible.
Resourcefulness as a Path to Success
Soft skills open doors, but hard skills build lasting relationships. Consistency in prospecting, discovering, and closing is crucial. Combining resourcefulness with strong sales capabilities creates a pipeline of opportunities that yield financial success.
Lead, Don’t Follow
We believe in taking the initiative—“I am not led, I lead.” We empower our sales team to take ownership of the process and drive outcomes. Leadership is about anticipating the needs of our customers and guiding them towards solutions that will redefine their success.
Salespeople Have No Past
Every new quarter is a blank slate. Past successes don’t guarantee future wins, and past failures won’t hold you back. Every month is a fresh opportunity to deliver, perform, and grow.
Not every salesperson who works hard will succeed, but every salesperson who succeeded at Tractian works hard. We’re looking for driven, intelligent professionals who are hungry to make an impact and grow with us.
David Walters
CRO @ Tractian
Why Tractian?
Resourcefulness as a path to success
Soft skills open doors, but hard skills build lasting relationships. Consistency in prospecting, discovering, and closing is crucial. Combining resourcefulness with strong sales capabilities creates a pipeline of opportunities that yield financial success.
Cutting-edge solution, clear and obvious ROI
With a product that delivers undeniable value, you’ll be selling a solution that drives real results—helping companies boost machine reliability and see immediate returns on their investment.
Fast ramp-up process
Hit the ground running! With our streamlined onboarding process, you’ll quickly get up to speed, enabling you to make an impact from day one and see fast results in your career.
When I joined Tractian as an ADR, I never imagined how fast I’d be able to grow within the company. In just a short time, I went from qualifying leads to closing deals with Fortune 500 companies. It’s a place where hard work is recognized, and opportunities are endless. If you’re driven and hungry to learn, you won’t just have a job here—you’ll build an incredible career.
Jim Foster
Account Executive @ Tractian
Joined July 2024
Tackling Industrial Challenges Head-On
The manufacturing industry is a critical driver of economic growth. At Tractian, we focus on providing a strategic approach to machine monitoring, maintenance, and efficiency.
We target organizations managing substantial asset volumes, maintaining dedicated technical teams, and pursuing aggressive growth strategies to ensure availability, revenue stability, and reliability.
We are particularly active in Automotive, Chemical, Energy & Utilities, Glass, Oil & Gas, Mining & Metals, Pulp & Paper, Consumer Goods, and Food & Beverage.
By zeroing in on high-value sectors, we are able to deliver tailored insights that maximize ROI and help our clients navigate the complexities of their operational environments.
Manufacturing Establishments in the USA
Source: Data USA Manufacturing Report
careers at tractian
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careers at tractian
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