Go To Market
Go To Market at TRACTIAN
Being part of TRACTIAN’s Go To Market team means taking a boots-on-the-ground approach to solving real-world problems. Join us!
Job Openings
Go to Market Blueprint
1
Marketing
Identifying the Ideal Customer Profile (ICP)
• Define our target audience and persona strategy
• Build a deep understanding of customer pain points and needs
• Create targeted content and campaigns to engage potential customers
• Develop and execute strategies to generate high-quality leads
2
BUSINESS DEVELOPMENT
Prospect Engagement & Qualification
• Research and assess potential leads based on our ICP and criteria
• Engage leads early to understand their fit and potential
• Ensure that prospects are aligned with our solution before advancing in the funnel
3
SALES & SALES ENGINEERING
Solution Scoping
• Tailor solutions to meet specific customer needs through in-depth conversations
• Conduct thorough technical assessments to ensure feasibility
• Collaborate closely with customers to define the project scope and fit
4
SALES & FIELD ENGINEERING
Implementation & On-Site Support
• Provide on-site technical support
• Train customer teams to maximize platform adoption and usage
• Ensure smooth project handover with a focus on long-term success
5
CUSTOMER SUCCESS
Ongoing Success & Account Growth
• Continuously prove the value of our solution with metrics and performance reviews
• Foster strong relationships with customers to support their evolving needs
• Identify opportunities for upselling and further growth, ensuring customer satisfaction
Our Sales Culture
Conflict as Opportunity
Every conflict is a chance to shape outcomes. We don’t just see things as they are, we explore deeper, challenging the unseen dimensions of a problem. Understanding the customer’s perspective is key, but we push further to uncover opportunities that may not yet be visible.
Resourcefulness as a Path to Success
Soft skills open doors, but hard skills build lasting relationships. Consistency in prospecting, discovering, and closing is crucial. Combining resourcefulness with strong sales capabilities creates a pipeline of opportunities that yield financial success.
Lead, Don’t Follow
We believe in taking the initiative—“I am not led, I lead.” We empower our sales team to take ownership of the process and drive outcomes. Leadership is about anticipating the needs of our customers and guiding them towards solutions that will redefine their success.
Salespeople Have No Past
Every new quarter is a blank slate. Past successes don’t guarantee future wins, and past failures won’t hold you back. Every month is a fresh opportunity to deliver, perform, and grow.
Not every salesperson who works hard will succeed, but every salesperson who succeeded at TRACTIAN works hard. We’re looking for driven, intelligent professionals who are hungry to make an impact and grow with us.
Josh Power
Director of Sales - US & Canada @ TRACTIAN
Why TRACTIAN?
Resourcefulness as a path to success
Soft skills open doors, but hard skills build lasting relationships. Consistency in prospecting, discovering, and closing is crucial. Combining resourcefulness with strong sales capabilities creates a pipeline of opportunities that yield financial success.
Cutting-edge solution, clear and obvious ROI
With a product that delivers undeniable value, you’ll be selling a solution that drives real results—helping companies boost machine reliability and see immediate returns on their investment.
Fast ramp-up process
Hit the ground running! With our streamlined onboarding process, you’ll quickly get up to speed, enabling you to make an impact from day one and see fast results in your career.
When I joined TRACTIAN as an ADR, I never imagined how fast I’d be able to grow within the company. In just a short time, I went from qualifying leads to closing deals with Fortune 500 companies. It’s a place where hard work is recognized, and opportunities are endless. If you’re driven and hungry to learn, you won’t just have a job here—you’ll build an incredible career.
Jim Foster
Account Executive @ TRACTIAN
Joined July 2024
Tackling Industrial Challenges Head-On
The manufacturing industry is a critical driver of economic growth. At TRACTIAN, we focus on providing a strategic approach to machine monitoring, maintenance, and efficiency.
We target organizations managing substantial asset volumes, maintaining dedicated technical teams, and pursuing aggressive growth strategies to ensure availability, revenue stability, and reliability.
We are particularly active in Automotive, Chemical, Energy & Utilities, Glass, Oil & Gas, Mining & Metals, Pulp & Paper, Consumer Goods, and Food & Beverage.
By zeroing in on high-value sectors, we are able to deliver tailored insights that maximize ROI and help our clients navigate the complexities of their operational environments.
Manufacturing Establishments in the USA
Source: Data USA Manufacturing Report
careers at tractian
Job Openings
Job Title
Department
Details
Account Development Representative
Atlanta, GA
Sales & Marketing
Account Development Representative
São Paulo, SP
Business Development
Account Development Representative (ADR)
Atlanta, GA
Business Development
Account Development Representative (ADR)
Austin, TX
Business Development
Account Development Representative (ADR)
Chicago, IL
Business Development
Account Executive
Austin, TX
Enterprise
Account Executive
Atlanta, GA
Enterprise
Account Executive
Chicago, IL
Enterprise
Accounts Receivable
Mexico City, D.F.
Finance
Accounts Receivable Analyst
São Paulo, SP
Finance
Analytics Engineer
São Paulo, SP
Data Engineering
Backend Software Engineer
São Paulo, SP
Back-End Engineering
CRM Analyst
São Paulo, SP
Growth Marketing
Data Infrastructure Engineer
Austin, TX
Data Engineering
Data Infrastructure Engineer
Atlanta, GA
Data Engineering
Data Infrastructure Engineer
Chicago, IL
Data Engineering
Director of Customer Success
Austin, TX
Account Management
Director of Customer Success
Chicago, IL
Account Management
Director of Customer Success
Atlanta, GA
Account Management
Director of Customer Success
Mexico City, D.F.
Account Management
Electronic Production Technician
São Paulo, SP
Supply Chain
Enterprise Account Executive
Austin, TX
Enterprise
Enterprise Account Executive
Chicago, IL
Enterprise
Enterprise Account Executive
Atlanta, GA
Enterprise
Firmware Quality Assurance Analyst
São Paulo, SP
Firmware Engineering
Fiscal Analyst
São Paulo, SP
Finance
Forward Deployment Engineer
Atlanta, GA
Tech & Engineering
Frontend Software Engineer
Chicago, IL
Front-End Engineering
Frontend Software Engineer
Atlanta, GA
Front-End Engineering
Frontend Software Engineer
São Paulo, SP
Front-End Engineering
Frontend Software Engineer
Austin, TX
Front-End Engineering
Fullstack Software Engineer
Chicago, IL
Front-End Engineering
Fullstack Software Engineer
Austin, TX
Front-End Engineering
Fullstack Software Engineer
Atlanta, GA
Front-End Engineering
Fullstack Software Engineer - Exclusivo para Pessoas com Deficiência (PcD)
São Paulo, SP
Front-End Engineering
GRC Analyst
São Paulo, SP
Governance
Hardware Engineer
São Paulo, SP
Hardware Engineering
Hardware Support Engineer
São Paulo, SP
Hardware Engineering
Hardware Test Engineer - Electronics
São Paulo, SP
Tests & Validations
Hardware Test Engineer - Mechanics
São Paulo, SP
Tests & Validations
Implementation Engineer - Industrial Projects
Atlanta, GA
Tech & Engineering
Industrial Project Implementation Specialist
São Paulo, SP
Account Management
IT Manager
São Paulo, SP
Tech & Engineering
Legal Analyst
São Paulo, SP
Legal
Manufacturing Engineer
São Paulo, SP
Manufacturing Engineering
Mechanical Quality Inspector
São Paulo, SP
Supply Chain
Mobile Software Engineer - Flutter
São Paulo, SP
Mobile Engineering
Performance Analyst
São Paulo, SP
Growth Marketing
Performance Manager
São Paulo, SP
Growth Marketing
Performance Marketing Manager
Chicago, IL
Marketing Operations
Performance Marketing Manager
Austin, TX
Marketing Operations
Performance Marketing Manager
Atlanta, GA
Marketing Operations
Procurement Analyst
São Paulo, SP
Supply Chain
Product Designer
São Paulo, SP
Product Design (UX/UI)
Product Engineering Leader
Atlanta, GA
Tech & Engineering
Product Inspector
São Paulo, SP
Supply Chain
Product Marketing Engineer
Mexico City, D.F.
Product Marketing
Product Marketing Specialist
São Paulo, SP
Product Marketing
Product Mechanical Engineer
São Paulo, SP
Mechanical Engineering
Quality Engineer
São Paulo, SP
Quality Engineering
Regional Sales Director
Mexico City, D.F.
Business Development
Regional Sales Manager
Atlanta, GA
Enterprise
Regional Sales Manager
Chicago, IL
Enterprise
Regional Sales Manager
Mexico City, D.F.
Business Development
Regional Sales Manager
Austin, TX
Enterprise
Sales Development Representative
Chicago, IL
Business Development
Sales Development Representative
Atlanta, GA
Business Development
Sales Development Representative
Austin, TX
Business Development
Sales Enablement Specialist
São Paulo, SP
Enablement
Sales Enablement Specialist
Mexico City, D.F.
Enablement
Sales Engineer - TracOS
Mexico City, D.F.
Solutions Engineering
SAP Finance Implementation Specialist
São Paulo, SP
Finance
Security Engineer
São Paulo, SP
Security
Security Engineer
Latam
Security
Senior Backend Software Engineer
São Paulo, SP
Back-End Engineering
Senior Business Development Representative
Atlanta, GA
Business Development
Senior Business Development Representative
Mexico City, D.F.
Business Development
Senior Business Development Representative
Chicago, IL
Business Development
Senior Business Development Representative
Austin, TX
Business Development
Senior Creative Designer
Mexico City, D.F.
Graphic Design
Senior Customer Success
São Paulo, SP
Account Management
Senior Customer Success Engineer - TracOS
Mexico City, D.F.
Account Management
Senior Customer Success Manager
Austin, TX
Account Management
Senior Customer Success Manager
São Paulo, SP
Account Management
Senior Customer Success Manager
Atlanta, GA
Account Management
Senior Customer Success Manager
Chicago, IL
Account Management
Senior Data Scientist
São Paulo, SP
Data Science
Senior Data Scientist - Exclusive for People with Disabilities (PwD)
São Paulo, SP
Data Science
Senior Enterprise Account Executive
Mexico City, D.F.
Enterprise
Senior Enterprise Account Executive
São Paulo, SP
Enterprise
Senior Enterprise Account Manager
São Paulo, SP
Enterprise
Senior Enterprise Account Manager
Mexico City, D.F.
Enterprise
Senior Events Specialist
Mexico City, D.F.
Field Marketing & Events
Senior Field Analyst
São Paulo, SP
Field Engineering
Senior Field Service Engineer
Atlanta, GA
Field Engineering
Senior Field Service Engineer
Austin, TX
Field Engineering
Senior Field Service Engineer
Chicago, IL
Field Engineering
Senior Firmware Engineer
São Paulo, SP
Firmware Engineering
Senior Frontend Software Engineer
São Paulo, SP
Front-End Engineering
Senior GTM Recruiter
Chicago, IL
People
Senior GTM Recruiter
Atlanta, GA
People
Senior GTM Recruiter
Austin, TX
People
Senior Hardware Certifications Engineer
São Paulo, SP
Certifications
Senior Headhunter - Sales Division
São Paulo, SP
Sales Recruiting
Senior Industrial Automation Implementation
São Paulo, SP
Technical Support
Senior Machine Learning Enigneer
São Paulo, SP
Machine Learning
Senior Mid-Market Account Executive
São Paulo, SP
Mid-Market
Senior Mid-Market Account Executive
Mexico City, D.F.
Mid-Market
Senior Mobile Software Engineer - Flutter
São Paulo, SP
Mobile Engineering
Senior Sales Engineer - Energy Trac
São Paulo, SP
Solutions Engineering
Senior Sales Engineer - Smart Trac
Austin, TX
Solutions Engineering
Senior Sales Engineer - Smart Trac
São Paulo, SP
Solutions Engineering
Senior Sales Engineer - Smart Trac
Atlanta, GA
Solutions Engineering
Senior Sales Engineer - Smart Trac
Chicago, IL
Solutions Engineering
Senior Sales Engineer - TracOS
Austin, TX
Solutions Engineering
Senior Sales Engineer - TracOS
São Paulo, SP
Solutions Engineering
Senior Sales Engineer - TracOS
Chicago, IL
Solutions Engineering
Senior Sales Engineer - TracOS
Atlanta, GA
Solutions Engineering
Senior Sales Recruiter
Mexico City, D.F.
Sales Recruiting
Senior SMB Account Executive
São Paulo, SP
Mid-Market
Senior Software Engineer - Data Intensive Applications
São Paulo, SP
Software Engineering
Senior Talent Acquisition Specialist - Tech Division
São Paulo, SP
Tech Recruiting
Senior Technical Recruiter
Atlanta, GA
People
Senior Technical Recruiter
Chicago, IL
People
Senior Technical Recruiter
Austin, TX
People
Social Media Expert & Copywriter
Atlanta, GA
Sales & Marketing
Software Engineer - Data Intensive Applications
São Paulo, SP
Software Engineering
Software Quality Assurance Engineer
São Paulo, SP
Quality Assurance
Sr. SEO & SEM Specialist
Mexico City, D.F.
Growth Marketing
Sr. SEO & SEM Specialist
São Paulo, SP
Growth Marketing
Strategic Account Manager
Atlanta, GA
Account Management
Strategic Account Manager
Chicago, IL
Account Management
Strategic Account Manager
Austin, TX
Account Management
System Integrations Engineer
São Paulo, SP
Systems Integrations
Technical Human Resources Analyst
São Paulo, SP
People
Technical Support Maintenance Specialist
São Paulo, SP
Technical Support
US Sales Enablement Manager
Chicago, IL
Enablement
US Sales Enablement Manager
Austin, TX
Enablement
US Sales Enablement Manager
Atlanta, GA
Enablement