Social Media Expert & Copywriter
Strategic Projects
Sales & Marketing
Atlanta, GA
#LI-IM1
On-site
Why join us
TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. We’ve fused cutting-edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients.
At TRACTIAN, you'll break boundaries, question convention, and collaborate with top talent to drive real change. As a part of our growth-stage startup, you’ll work alongside the founders, shaping the vision, products, and experiences that will define the future of industrial tech.
Strategic Projects at TRACTIAN
Join a high-impact team within our Strategic Projects division, where your expertise in social media and copywriting will drive the voice and visibility of a project at the forefront of operational excellence. We’re advancing an ambitious, real-time insights project that empowers industrial clients to redefine operational performance As a Social Media Expert and Copywriter on our high-performance Strategic Projects Team, you’ll work closely with leadership to shape the voice of a project that’s redefining operational efficiency across industries. You’ll have the autonomy to develop and execute social strategies, create compelling content, and engage an audience eager for industry transformation.
This is an ideal role for a hands-on, innovative thinker who thrives in a dynamic environment and is passionate about engaging audiences through powerful, purpose-driven content.
What you'll do
As our Social Media Expert / Copywriter, you will be instrumental in crafting the brand narrative, driving engagement, and building a community around our ambitious project. You’ll be responsible for developing and executing social strategies, producing impactful content across multiple platforms, and helping us tell our story in a way that resonates with our audience. You’ll work in a small, agile team with the freedom to shape messaging and drive growth, ensuring our project’s voice is heard loud and clear.
Responsibilities
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Develop Social Strategy: Create and execute social media strategies that amplify our message, drive engagement, and build an active community.
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Content Creation: Write and produce content across social channels that resonates with target audiences, including blog posts, LinkedIn articles, and more.
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Brand Voice & Messaging: Establish and maintain a consistent brand voice that aligns with our mission, values, and target audience.
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Engagement & Community Building: Actively engage with our community, respond to comments, and foster meaningful conversations around our brand.
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Collaborate with Team: Partner with design, sales, and leadership teams to align content with strategic goals and customer insights.
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Analytics & Optimization: Track performance metrics to continually optimize content and strategy for maximum impact.
Requirements
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3+ Years in Social Media & Copywriting: Proven experience developing social strategies and crafting content for B2B tech or industry-focused brands.
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Strong Writing Skills: Demonstrated ability to create compelling, high-quality content that drives engagement.
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Strategic Mindset: Expertise in social media strategy and a track record of developing campaigns that align with business goals.
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Community Engagement: Ability to foster a thriving online community through genuine interactions and relationship-building.
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Multi-Platform Experience: Proficiency in managing content across LinkedIn, Twitter, Instagram, and other relevant platforms.
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Creative Collaboration: Strong team player with experience working cross-functionally to achieve alignment and drive results.
Bonus Points
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SEO & Analytics: Experience with SEO, analytics tools, and optimizing content based on data insights.
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Graphic Design Skills: Basic skills in design software to create visual assets that enhance storytelling.
COMPENSATION
• Competitive Salary and Stock Options
• Premium Medical, Dental, and Vision Coverage
• Paid Time Off (PTO): 15 Days
• 401(k) Retirement Plan
• Language Learning Opportunities - Take advantage of optional, fully funded Spanish or Portuguese courses to enhance your skills and global reach.
• Birthday Time Off - Celebrate your birthday with a paid day off during your birthday week.
• Gympass Membership - Access a wide range of gyms and training programs.
• Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
• Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.
If you want to build a ship, don't organize people to collect wood, assign them tasks, and give orders. Instead, teach them to long for the vast and endless sea.
Antoine Saint-Exupery