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Content Marketing Manager

Content Marketing Manager

Marketing

Growth Marketing

Mexico City, D.F.

Hybrid

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Why join us

TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. We’ve fused cutting-edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients.

Marketing at TRACTIAN:
The Marketing team at TRACTIAN crafts the narrative, defines messaging and positioning, and translates our groundbreaking products and features into tangible customer benefits. Our cross-functional team, spanning Product Marketing, Customer Experience, Growth, Branding, and Events, is dedicated to acquiring new customers and possesses a deep understanding of the business. We collaborate closely with a lot of teams to elucidate how we can help our clients reach their full potential.

What you'll do:
As our Content Creator, you will be responsible for developing high-quality technical and commercial content that supports both brand awareness and demand generation. You’ll play a key role in educating our audience, positioning our solution as a category leader, and moving prospects through the funnel. Your content will directly support inbound marketing, lead nurturing, and sales enablement.

Responsibilities:

  • Produce technical content such as blog posts, landing pages, ebooks, and email sequences focused on industrial maintenance, reliability, and technology.

  • Collaborate with Product Marketing and Sales to create bottom-of-funnel assets like comparison pages, customer case studies, and battlecards.

  • Create strategic content for different funnel stages (TOFU, MOFU, BOFU), aligned with buyer personas and mapped to the deal cycle.

  • Support Account-Based Marketing (ABM) and outbound motions with highly targeted, localized content.

  • Support demand generation initiatives through educational resources, SEO-focused articles, and lead magnets.

  • Localize and adapt technical content from our Brazil and US teams for the Mexican market.

  • Write and manage content for institutional pages, newsletters, and outbound campaigns.

  • Write scripts for social media, adapting technical topics into engaging narratives.

  • Maintain relationships with key media partners and influencers to expand distribution and reach.

Requirements

  • 3-5 years of experience writing for B2B, preferably SaaS or Industrial Tech

  • Proven experience producing content that educates, converts, and supports the sales pipeline

  • Experience in analyzing how content contributes to lead generation and revenue (e.g. attribution, influenced deals, velocity)

  • Strong technical writing skills and the ability to simplify complex topics

  • Solid understanding of content marketing principles and funnel strategy

  • Experience with SEO tools (e.g. Semrush, Ahrefs) and content performance analytics

  • Highly autonomous, organized, and deadline-oriented

  • Advanced English

COMPENSATION

  • • Competitive salary and stock options

  • • GymPass so you don't sit/work all day

  • • 15 days of paid annual leave

  • • Optional fully funded English / Portuguese courses

  • • Carnet Card: $2,800mxn/mo for groceries and food

  • • Earn a trip anywhere in the world every 4 years

  • • Day off during the week of your birthday

I want to apply

If you want to build a ship, don't organize people to collect wood, assign them tasks, and give orders. Instead, teach them to long for the vast and endless sea.

Antoine Saint-Exupery