Content Marketing Manager
Marketing
Growth Marketing
Mexico City, D.F.
Hybrid
TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. We’ve fused cutting-edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients.
Produce technical content such as blog posts, landing pages, ebooks, and email sequences focused on industrial maintenance, reliability, and technology.
Collaborate with Product Marketing and Sales to create bottom-of-funnel assets like comparison pages, customer case studies, and battlecards.
Create strategic content for different funnel stages (TOFU, MOFU, BOFU), aligned with buyer personas and mapped to the deal cycle.
Support Account-Based Marketing (ABM) and outbound motions with highly targeted, localized content.
Support demand generation initiatives through educational resources, SEO-focused articles, and lead magnets.
Localize and adapt technical content from our Brazil and US teams for the Mexican market.
Write and manage content for institutional pages, newsletters, and outbound campaigns.
Write scripts for social media, adapting technical topics into engaging narratives.
Maintain relationships with key media partners and influencers to expand distribution and reach.
3-5 years of experience writing for B2B, preferably SaaS or Industrial Tech
Proven experience producing content that educates, converts, and supports the sales pipeline
Experience in analyzing how content contributes to lead generation and revenue (e.g. attribution, influenced deals, velocity)
Strong technical writing skills and the ability to simplify complex topics
Solid understanding of content marketing principles and funnel strategy
Experience with SEO tools (e.g. Semrush, Ahrefs) and content performance analytics
Highly autonomous, organized, and deadline-oriented
Advanced English
• Competitive salary and stock options
• GymPass so you don't sit/work all day
• 15 days of paid annual leave
• Optional fully funded English / Portuguese courses
• Carnet Card: $2,800mxn/mo for groceries and food
• Earn a trip anywhere in the world every 4 years
• Day off during the week of your birthday
If you want to build a ship, don't organize people to collect wood, assign them tasks, and give orders. Instead, teach them to long for the vast and endless sea.
Antoine Saint-Exupery