Community Manager
Marketing
Demand Generation
São Paulo, SP
Remote
TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. We’ve fused cutting-edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients.
Design and run a customer contributor program, turning advanced users into regular content creators.
Manage internal and external editorial calendars, including owned channels and partner blogs.
Work with Product Marketing, Customer Success, and Sales to identify potential contributors and support them in turning their experience into actionable content.
Create clear content guidelines and publishing workflows to streamline collaboration and maintain quality.
Adapt technical customer stories into formats like blog posts, articles, or interviews.
Collaborate with the SEO and ABM teams to align user-generated content with business objectives and funnel priorities.
Establish partnerships with external media, blogs, and industry portals to distribute and promote customer-led content.
Track and report on contribution volume, engagement, content performance, and impact on leads and revenue.
5+ years of experience with community-building, advocacy programs, or contributor-based content initiatives in B2B contexts
Experience working closely with technical users or industrial audiences
Strong editorial and project management skills; able to juggle multiple deadlines and contributors
Ability to build processes from scratch and drive adoption across different teams
Familiarity with SEO principles and content distribution channels
Highly autonomous, organized, and execution-focused
• Competitive salary and stock options
• Optional fully funded English / Spanish courses
• 30 days of paid annual leave
• Education and courses stipend
• Employee Giving
• Earn a trip anywhere in the world every 4 years
• Up to R$1.000/mo for meals and remote work allowance
• Health plan with national coverage and without coparticipation
• Dental Insurance: we help you with dental treatment for a better quality of life.
• Gympass and Sports Incentive: R$300/mo extra if you practice activities
If you want to build a ship, don't organize people to collect wood, assign them tasks, and give orders. Instead, teach them to long for the vast and endless sea.
Antoine Saint-Exupery