GTM Data Lead
GTM Operations
GTM Strategy & Ops
Atlanta, GA
Remote
Why join us
TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. We’ve fused cutting-edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients.
Global GTM Operations Team at TRACTIAN
At TRACTIAN the GTM Operations team is a global department that supports Tractian GTM teams across the US, Brazil, and Mexico. We are a foundational team that is building the data infrastructure, systems, and processes that support our GTM team and directly impact our customer experience.
What you'll do
As a GTM Data Lead at Tractian, you will architect and scale our revenue data analytics and infrastructure to supercharge our GTM engine. Your focus will be on managing a customer data lake, automating account enrichment and revenue workflows. This is a cross-functional, high-impact role that blends data engineering, analytics, and GTM strategy with best of breed tools.
Responsibilities:
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Manage the data architecture, automation, and governance for our GTM systems, with a focus on Clay, ZoomInfo, BigQuery.
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Automate waterfall enrichment workflows at the company, contact, and lead level by orchestrating multiple data providers to ensure Sales and Marketing always operate on relevant and accurate data.
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Build and maintain a single source of truth for GTM targeting by pulling together data from CRM, data provider enrichment, engagement, and product usage data to power segmentation, ICP scoring, and territory planning.
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Designing and integrating LLM-based systems to enrich account and contact level data
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Create scalable processes for lead routing, deal tracking, and customer lifecycle workflows using HubSpot workflows, APIs
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Enable data-driven decision-making by aligning GTM analytics with executive reporting, pipeline management, and sales productivity metrics.
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Partner closely with RevOps, Enablement, and Sales Leadership to improve seller workflows, define KPIs, and ensure data consistency across tools.
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Proactively identify areas for automation and workflow efficiency; build scalable solutions for repetitive GTM processes.
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Document and maintain clear technical processes for internal GTM systems and provide enablement for end users.
Requirements:
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3+ years of experience in a technical GTM engineer, data analytics, or data science role—preferably in high growth B2B SaaS.
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Hands-on experience with CRM and GTM systems like HubSpot, Clay, ZoomInfo, and data warehouses.
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Strong experience in writing SQL and using BI/reporting tools like Looker, Tableau, or HubSpot Reports.
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Comfort with API integrations and at least one scripting language (Python, JavaScript) to automate and connect tools.
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Experience managing large datasets and transforming GTM insights into tactical recommendations.
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Excellent problem-solving skills and a bias for automation and scale.
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Ability to collaborate across functions and communicate technical concepts to non-technical stakeholders.
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Comfortable working autonomously in a fast-paced environment.
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Aligns with our mission and values of Tractian
COMPENSATION
• Competitive Salary
• Premium Medical, Dental, and Vision Coverage
• Paid Time Off (PTO): 15 Days, plus 11 paid holidays
• 401(k) Retirement Plan, 1% match
• Language Learning Opportunities - Take advantage of optional, fully funded Spanish or Portuguese courses to enhance your skills and global reach.
• Gympass Membership - Access a wide range of gyms and training programs.
• Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
• Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.
If you want to build a ship, don't organize people to collect wood, assign them tasks, and give orders. Instead, teach them to long for the vast and endless sea.
Antoine Saint-Exupery