Sales at Tractian
Sales is the engine of Tractian’s growth. Our team opens new markets, wins industry leaders like Tesla, Micron, John Deere, and Bosch, and turns every customer into a long-term partner. You’ll sell a product that delivers immediate ROI and world-class revenue retention, with inbound demand that ranks in RepVue’s 98th percentile, so you spend your time closing, not chasing. Backed by investors who have built multiple unicorns and named to the Forbes AI 50, Tractian is redefining industrial technology. Top performers here don’t just hit their number. They’re recognized, rewarded, and empowered to overachieve.
What you'll do
As a Mid-Market Account Executive at Tractian, you will be responsible for driving revenue growth through the acquisition of new mid-market customers and the expansion of existing accounts within your assigned territory. You will build and manage relationships with key decision-makers, identify upsell and cross-sell opportunities, and ensure a high level of customer satisfaction throughout the sales lifecycle.
You will manage opportunities from initial prospecting through close, contribute to regional revenue targets, and collaborate closely with Sales Engineering, Customer Success, and Product teams to support Tractian’s continued growth in the European market.
Responsibilities
- Manage a portfolio of mid-market accounts to drive revenue growth and long-term customer retention.
- Identify and execute upsell and cross-sell opportunities within existing customer accounts.
- Use HubSpot CRM to manage pipeline activity, maintain accurate forecasts, and track revenue opportunities.
- Build and maintain strong, long-term relationships with key stakeholders, with a focus on understanding customer needs and supporting account expansion.
- Execute structured outbound prospecting activities, including targeted outreach and cold calling, to generate new mid-market opportunities.
- Collaborate closely with Sales Engineering, Customer Success, and other internal teams to align solutions with customer requirements.
- Lead commercial negotiations and close mid-market deals, balancing short-term revenue goals with sustainable, long-term customer value.
Requirements
- Bachelor’s degree in Business, Engineering, or a related field, or equivalent professional experience.
- 4+ years of experience in mid-market B2B sales, with a demonstrated track record of new customer acquisition and account expansion.
- Strong understanding of structured B2B sales processes, pipeline management, and consultative selling approaches.
- Proven ability to manage multiple active opportunities and accounts simultaneously while maintaining high attention to detail.
- Experience using CRM tools (e.g., HubSpot) to manage pipeline, forecast revenue, and track sales activity accurately.
- Excellent communication and negotiation skills, with the ability to engage effectively with a range of customer stakeholders.
- Results-driven, strategic mindset with the ability to operate independently in a target-oriented, fast-growing environment.
Compensation & Benefits
- Full-time employment with statutory social insurance contributions
- Paid vacation, plus public holidays
- Employee capital plan with employer match
- International travel for company kick-off events at our global headquarters
- Wellhub Membership – Access a wide range of gyms and training programs
- Long-Term Benefit – After four years of service, enjoy a fully funded trip anywhere in the world