Sr. SEO & SEM Specialist
Marketing
Growth Marketing
Mexico City, D.F.
#LI-IM1
On-site
TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. We’ve fused cutting-edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients.
At TRACTIAN, you'll break boundaries, question convention, and collaborate with top talent to drive real change. As a part of our growth-stage startup, you’ll work alongside the founders, shaping the vision, products, and experiences that will define the future of industrial tech.
Develop and implement advanced SEO strategies to improve organic search rankings, enhance user experience, and drive high-quality traffic.
Conduct regular technical audits to identify and resolve crawling, indexing, and site performance issues, ensuring compliance with search engine best practices.
Oversee site architecture, internal linking, and link equity distribution to optimize crawlability and search engine indexation.
Implement structured data and schema markup to maximize content visibility and create rich results in search engines.
Partner with the Paid Search Specialist to identify high-performing organic keywords that can enhance paid search campaigns, optimize organic content to improve keyword quality scores and reduce CPC in paid campaigns, and share organic insights to refine SEM targeting strategies and improve ROI.
Analyze performance data using tools like Google Search Console, SEMrush, and Google Analytics, providing actionable insights for both organic and SEM efforts.
Leverage IA tools and prompt engineering techniques to enhance content strategies and automate search-related processes. Monitor and adapt to the evolving impact of AI on SEO, staying ahead of changes in AI-driven search tools (such as ChatGPT, Perplexity, Gemini, and similar platforms).
Develop and implement strategies to leverage these new formats to boost Tractian’s brand visibility, align with user behavior shifts, and drive the generation of qualified leads.
Maintain a proactive approach to identifying potential topics by closely monitoring internal and external inputs, such as sales team insights, trending industry topics, and customer pain points.
Quickly adapt and transform these insights into high-impact, optimized content to capture emerging search opportunities and strengthen brand presence in dynamic contexts.
Collaborate with the web development team as a mutual reviewer, ensuring updates align with technical SEO standards, usability requirements, and CRO best practices.
Identify and address gaps where SEO, web development, or CRO strategies can be enhanced, fostering a feedback loop to improve site performance, user engagement, and search-driven conversions.
Bachelor’s degree in Marketing, Computer Science, or related fields.
5+ years of experience in technical SEO, with a proven track record of driving significant organic traffic growth.
Advanced experience with tools like Screaming Frog, SEMrush, Ahrefs, Google Search Console, and Google Ads.
Strong understanding of web technologies and their interaction with SEO, including the ability to collaborate with developers to optimize web architecture for search performance.
Familiarity with structured data, schema markup, and advanced on-page SEO techniques.
Analytical mindset with the ability to interpret complex data sets and deliver actionable insights.
Excellent communication skills to collaborate effectively with the Paid Search Specialist and other stakeholders.
Strong understanding of how organic and paid search strategies integrate to maximize ROI and improve SEM performance.
• Competitive salary and stock options
• GymPass so you don't sit/work all day
• 15 days of paid annual leave
• Optional fully funded English / Portuguese courses
• Carnet Card: $2,800mxn/mo for groceries and food
• Earn a trip anywhere in the world every 4 years
• Day off during the week of your birthday
If you want to build a ship, don't organize people to collect wood, assign them tasks, and give orders. Instead, teach them to long for the vast and endless sea.
Antoine Saint-Exupery