Product Marketing Manager
Marketing
Product Marketing
Atlanta, GA
Remote
Why join us
TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. We’ve fused cutting-edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients.
At TRACTIAN, you'll break boundaries, question convention, and collaborate with top talent to drive real change. As a part of our growth-stage startup, you’ll work alongside the founders, shaping the vision, products, and experiences that will define the future of industrial tech.
Marketing at TRACTIAN
TRACTIAN’s Marketing team integrates Growth, Branding, and Product Marketing to craft a seamless, end-to-end experience for our technical audience. In close collaboration with Sales, Product, and Customer Success, we ensure that our messaging and visuals reinforce every stage of the customer journey—from initial awareness to deep engagement and lasting value. Committed to excellence, we create clear, compelling, and visually striking materials that showcase TRACTIAN’s technical expertise and transformative solutions.
What you'll do
As a Product Marketing Manager at TRACTIAN, you will connect Product, Sales, and Marketing to ensure Tractian solutions are positioned for maximum adoption and revenue growth. You will craft compelling narratives, equip sales teams with impactful materials, and ensure customers fully grasp the value of our technology. Collaborating cross-functionally, you will develop go-to-market strategies, refine messaging, and drive product launches that resonate with industrial professionals.
Responsibilities
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Lead product launches, collaborating with Product and Sales to ensure consistent messaging across all channels.
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Define and refine the product narrative, ensuring clear differentiation and alignment with customer needs.
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Develop battle cards, presentations, training materials, and other sales collateral to empower the commercial team.
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Conduct research to understand customer pain points, competitive landscape, and industry trends to inform positioning.
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Work closely with customers to create case studies, testimonials, and content that builds credibility and drives adoption.
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Partner with Product, Sales, and Customer Success teams to ensure product-market fit and a seamless customer journey.
Requirements
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B2B hands-on experience in go-to-market planning, product launches, and cross-functional alignment with Product, Sales, and Customer Success teams.
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Strong ability to develop product positioning, messaging frameworks, and value propositions based on market research and customer insights.
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Experience in user behavior analysis using tools like PostHog, Amplitude, or Heap, leveraging insights to refine messaging and optimize user onboarding.
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Advanced skills in content creation for both technical and non-technical audiences, including white papers, case studies, and training materials.
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Solid project management skills, with experience leading multiple initiatives simultaneously in a fast-paced environment.
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Exceptional writing and communication skills, with the ability to translate complex technical information into accessible content.
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Engineering degree (Mechanical, Electrical, Production, etc.) or a related field, and/or experience in the industry/manufacturing sector.
Bonus Points
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Familiarity with predictive maintenance, IoT, or related industrial technologies.
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Background in sales enablement or customer training within technical fields.
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Knowledge of data analysis and content performance measurement tools.
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Comfort with public speaking and presenting content to diverse audiences.
COMPENSATION
• Competitive Salary
• Premium Medical, Dental, and Vision Coverage
• Paid Time Off (PTO): 15 Days, plus 11 paid holidays
• 401(k) Retirement Plan, 1% match
• Language Learning Opportunities - Take advantage of optional, fully funded Spanish or Portuguese courses to enhance your skills and global reach.
• Birthday Time Off - Celebrate your birthday with a paid day off during your birthday week.
• Gympass Membership - Access a wide range of gyms and training programs.
• Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
• Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.
If you want to build a ship, don't organize people to collect wood, assign them tasks, and give orders. Instead, teach them to long for the vast and endless sea.
Antoine Saint-Exupery