Director of Demand Generation (Inbound)
Marketing
Atlanta, GA
Remote
Why join us
TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. We’ve fused cutting-edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients.
At TRACTIAN, you'll break boundaries, question convention, and collaborate with top talent to drive real change. As a part of our growth-stage startup, you’ll work alongside the founders, shaping the vision, products, and experiences that will define the future of industrial tech.
Marketing at TRACTIAN
TRACTIAN’s Marketing team integrates Growth, Branding, and Product Marketing to craft a seamless, end-to-end experience for our technical audience. In close collaboration with Sales, Product, and Customer Success, we ensure that our messaging and visuals reinforce every stage of the customer journey—from initial awareness to deep engagement and lasting value. Committed to excellence, we create clear, compelling, and visually striking materials that showcase TRACTIAN’s technical expertise and transformative solutions.
What you'll do
As the Director of Demand Generation (Inbound) at TRACTIAN, you will own and scale Tractian’s inbound marketing engine, driving organic and paid acquisition, content strategy, conversion optimization, and lead nurturing to accelerate revenue growth. You will take a data-driven approach to maximize SEO, paid media performance, CRO, and demand generation, ensuring seamless alignment between Marketing, Sales, and Product teams. Your focus will be on attracting, engaging, and converting high-quality leads into pipeline and revenue through strategic inbound and outbound initiatives.
Responsibilities
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Develop and execute a full-funnel inbound marketing strategy, integrating SEO, paid media, CRO, and lead nurturing to maximize pipeline and revenue growth.
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Own and optimize paid media performance, ensuring efficient budget allocation across Google Ads, LinkedIn Ads, Meta Ads, Bing Ads, and retargeting campaigns.
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Lead SEO and content marketing efforts, driving organic growth through technical SEO and content optimization strategies to increase visibility and traffic.
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Implement and scale CRO initiatives, optimizing the website, landing pages, and user journey to improve conversion rates and lead-to-revenue performance.
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Oversee lead scoring, segmentation, and automated nurture workflows to engage the right prospects at the right time.
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Optimize website growth, structure, and performance to enhance discoverability, engagement, and conversion rates.
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Drive sales alignment, ensuring smooth lead handoff, pipeline tracking, and continuous feedback loops to optimize inbound and outbound marketing impact.
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Build and lead a high-performance inbound marketing team, fostering a culture of innovation, testing, and rapid iteration.
Requirements
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Proven experience scaling inbound marketing in a B2B SaaS, industrial technology, or high-growth tech environment.
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Deep expertise in SEO, paid media (Google Ads, LinkedIn, Meta), content marketing, and demand generation.
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Strong background in CRO and lead nurturing, with hands-on experience optimizing conversion funnels and marketing automation workflows.
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Experience managing multi-channel paid acquisition strategies, balancing organic and paid lead generation for optimal performance.
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Proficiency with Google Analytics (GA4), marketing automation platforms (HubSpot, Marketo, Pardot), CRM systems (Salesforce), and attribution modeling.
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Strong understanding of sales funnel optimization, pipeline acceleration, and revenue impact metrics.
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Ability to collaborate cross-functionally with Sales and Product teams to align marketing efforts with GTM strategies.
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Leadership experience with a track record of building, mentoring, and scaling high-performing inbound marketing teams.
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Expertise in integrating organic and paid search strategies to maximize ROI and enhance SEM performance.
COMPENSATION
• Competitive Salary
• Premium Medical, Dental, and Vision Coverage
• Paid Time Off (PTO): 15 Days, plus 11 paid holidays
• 401(k) Retirement Plan, 1% match
• Language Learning Opportunities - Take advantage of optional, fully funded Spanish or Portuguese courses to enhance your skills and global reach.
• Birthday Time Off - Celebrate your birthday with a paid day off during your birthday week.
• Gympass Membership - Access a wide range of gyms and training programs.
• Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
• Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.
If you want to build a ship, don't organize people to collect wood, assign them tasks, and give orders. Instead, teach them to long for the vast and endless sea.
Antoine Saint-Exupery