Account Development Representative (ADR)

Why join us

Tractian is the Physical AI for asset-heavy industries, now valued at $1.4B and trusted by more than 2,000 facilities worldwide. We’re taking on the world’s trillion-dollar downtime problem by building the hardware, AI, and software that give frontline workers real control over the machines that run the planet.

Sales at Tractian

Sales is the engine of Tractian’s growth. Our team opens new markets, wins industry leaders like Tesla, Micron, John Deere, and Bosch, and turns every customer into a long-term partner. You’ll sell a product that delivers immediate ROI and world-class revenue retention, with inbound demand that ranks in RepVue’s 98th percentile, so you spend your time closing, not chasing. Backed by investors who have built multiple unicorns and named to the Forbes AI 50, Tractian is redefining industrial technology. Top performers here don’t just hit their number. They’re recognized, rewarded, and empowered to overachieve.

What you'll do

As an Account Development Representative (ADR) at Tractian, your focus will be on generating qualified pipeline and supporting revenue growth through proactive prospecting and market engagement. You will identify and engage potential customers, qualify inbound and outbound opportunities, and help set the foundation for successful sales conversations.

Working closely with Account Executives, you will contribute directly to revenue goals by consistently delivering high-quality meetings and opportunities while building strong product and market knowledge within the industrial manufacturing space.

Responsibilities:

Proactively prospect and generate qualified leads through outbound and inbound activities to support pipeline and revenue targets
Conduct outbound outreach via phone, email, and social channels in compliance with applicable regulations, including Canada’s Anti-Spam Legislation (CASL)
Engage and qualify prospective customers by understanding their needs, challenges, and potential fit with Tractian’s solutions
Utilize HubSpot CRM to log activities, manage leads, and track progress against individual goals
Collaborate closely with Account Executives to hand off qualified opportunities and support successful deal progression
Research target accounts, industries, and market trends to inform outreach strategies and improve engagement quality
Participate in industry events, trade shows, and marketing initiatives to identify and surface new business opportunities
Provide consistent reporting on outreach activity, pipeline contribution, and performance against goals

Requirements:

1–3 years of experience in outbound prospecting, sales development, or business development, preferably in a SaaS or technology-driven environment
Demonstrated ability to meet or exceed activity and pipeline-generation targets
Strong interest in developing a career in sales, with a clear path toward an Account Executive role based on performance
Proficiency with HubSpot CRM or similar tools for lead management, activity tracking, and reporting
Strong relationship-building and communication skills with the ability to engage prospects in thoughtful, value-driven conversations
Experience with outbound prospecting tools such as Apollo, Lusha, ZoomInfo, or similar platforms
Ability to quickly understand complex concepts and articulate business value to multiple stakeholder types

Compensation & Benefits

Competitive Compensation
Manulife Health Benefits – Choose from Gold, Silver, or Bronze medical, dental, and vision coverage options.
Paid Time Off (PTO): 15 Days
Group RRSP with Company Match – Build your retirement savings with employer contributions through Wealthsimple.
Wellhub Membership – Access a wide range of gyms and training programs.
Long-Term Benefit – After four years of service, earn a fully funded trip anywhere in the world.