Events Specialist
Marketing
Mexico City, D.F.
#LI-IM1
#LI-Hybrid
Why join us
TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. We’ve fused cutting-edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients.
At TRACTIAN, you'll break boundaries, question convention, and collaborate with top talent to drive real change. As a part of our growth-stage startup, you’ll work alongside the founders, shaping the vision, products, and experiences that will define the future of industrial tech.
Marketing at Tractian
The Marketing team tells the Tractian story, determines messaging and positioning, and translates our reimagined products and features into tangible customer benefits. Our marketers—across Brand, Video, Content, and Performance—are responsible for acquiring new customers and have a deep understanding of the business. We’re a highly cross-functional team and partner most closely with the Product, Sales, BD, and Design teams to help our prospects and customers grasp how we can help them reach their full potential.
What you will do
As an Events Specialist, your role will be crucial in managing Tractian's presence at trade shows and events comprehensively. Your responsibilities will extend beyond mere participation, focusing on leveraging these platforms for maximum lead generation and brand enhancement to achieve ROI. You will also support content creation across social media channels, engaging audiences and amplifying our brand’s reach.
Responsibilities
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Event Planning: Identify and select trade shows that align with our business goals, and set clear lead generation targets for each.
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Operational Management: Manage all logistical elements including venue, booth design, and supplier coordination to ensure seamless event execution.
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Tactical Execution: Develop engaging activities to attract trade show attendees, utilizing dynamic presentations and interactive displays, and create brand experience actions to enhance event impact.
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Lead Generation Focus: Implement effective lead capture strategies and ensure robust follow-up processes to convert leads into opportunities.
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Supplier Management: Negotiate with suppliers, oversee contract fulfillment, and manage relationships to ensure event needs are met efficiently.
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Performance Analysis: Evaluate each event’s success against objectives, using insights to optimize future strategies.
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Inventory Management & Materials Handling: Conduct inventory searches, negotiate with suppliers and purchase necessary items for the events such as brochures and gifts. Besides that, also manage the separation and shipping of the events materials.
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Multi-Event Organization: Coordinate and oversee the planning and execution of multiple events simultaneously.
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Project Tracking and Documentation: Maintain project tracking visible to all team members, facilitating access to all necessary documents, budget spreadsheets and other resources, in order to streamline collaboration and workflow efficiency.
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Content Collaboration and Execution: Work with the marketing team to develop versatile content across channels, including social media, email campaigns, and blog updates, supporting both ongoing marketing campaigns and events. During events, manage live updates on social media, followed by post-event materials that highlight impactful moments.
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During off-peak periods, you will contribute to other marketing areas by creating content, executing marketing campaigns and proactively identifying additional needs beyond events.
Requirements
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Attention to Detail: Exceptional attention to detail and a strong aesthetic sense to ensure events are visually appealing and align with brand standards. Experience: Minimum of 3 years' experience in managing large trade shows and events.
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Cross-Team Collaboration: Ability to work effectively across different teams within the organization.
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Negotiation Skills: Strong negotiation skills to manage supplier contracts and secure favorable terms.
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Strategic Thinking: Capable of strategic planning while also being hands-on in executing event-related tasks.
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Strong problem-solving skills and Adaptation to project updates: Ability to think on your feet and effectively manage unexpected situations or last-minute changes.
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Advanced English
Bonus Points
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Proficiency with event technology platforms and digital marketing tools, like HubSpot.
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Experience in design and multimedia to enhance event presentations and materials.
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Demonstrated success in significantly increasing event attendance and lead generation in past roles.
COMPENSATION
• Competitive salary and stock options
• GymPass so you don't sit/work all day
• 15 days of paid annual leave
• Optional fully funded English / Portuguese courses
• Carnet Card: $2,800mxn/mo for groceries and food
• Earn a trip anywhere in the world every 4 years
• Day off during the week of your birthday
If you want to build a ship, don't organize people to collect wood, assign them tasks, and give orders. Instead, teach them to long for the vast and endless sea.
Antoine Saint-Exupery