Performance Analyst
Marketing
Growth Marketing
São Paulo, SP
#LI-IM1
On-site
Why join us
TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. We’ve fused cutting-edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients.
At TRACTIAN, you'll break boundaries, question convention, and collaborate with top talent to drive real change. As a part of our growth-stage startup, you’ll work alongside the founders, shaping the vision, products, and experiences that will define the future of industrial tech.
Area
TRACTIAN is revolutionizing industrial asset management with advanced B2B SaaS solutions that drive operational reliability and efficiency. Our high-ticket focus requires a strategic and results-driven marketing approach to generate and capture qualified opportunities that translate into measurable revenue impact.
What will you do
As a Performance Analyst (Inbound Marketing), you’ll play a crucial role in driving and optimizing our inbound marketing campaigns across multiple regions. Focused on data-driven insights, you’ll track and analyze key performance metrics across our funnels, identify opportunities for conversion rate improvement, and ensure our campaigns are consistently delivering high-quality leads. Working closely with media buyers, SEO, CRM, and demand generation teams, you’ll take ownership of campaign execution—from setup to continuous optimization—ensuring alignment with our broader marketing goals while maintaining a strong attention to detail in every stage.
Responsibilities
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Campaign Management & Optimization: Plan, execute, and optimize paid media campaigns across platforms like Google Ads, LinkedIn Ads, and Meta to drive lead generation and brand awareness.
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Data Consistency & Validation: Ensure data alignment across HubSpot, Looker, and Metabase to maintain accurate reporting and insights.
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Technical Setup & Maintenance: Manage ad pixel integrations in HubSpot and monitor technical setups for tracking and campaign performance.
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Documentation & Process Standardization: Organize and maintain process documentation to support consistent standards and best practices.
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Creative Coordination & Branding Alignment: Collaborate with content teams to ensure creatives align with brand standards and update landing pages for optimal performance.
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Lead Nurturing & Funnel Optimization: Work with CRM and sales teams to monitor and optimize the lead journey, addressing drop-offs to improve conversion.
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A/B Testing & Experimentation: Conduct A/B tests on ads, copy, and landing pages to enhance conversion rates.
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Advanced Analytics & Reporting: Provide detailed performance reports and insights on KPIs across regions (US, BR, MX).
Requirements
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Technical Skills: Proficient in Google Analytics, Supermetrics, Looker, Excel, and ad platforms (Google Ads, LinkedIn Ads, Meta); HubSpot, Apollo, and Amplitude experience a plus.
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Analytical Expertise: Strong data analysis skills; able to translate complex data into actionable insights.
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Attention to Detail: High accuracy in campaign setup and management, overseeing multiple accounts in US, BR, and MX.
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Collaborative Attitude: Comfortable working with cross-functional teams to align goals and share insights.
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Mindset: Passionate about the operational aspects of ad management, with a keen interest in campaign details and optimization.
Bonus
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Experience with Tag Manager, Data Studio, and new channel implementation.
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Skills in B2B lead nurturing tools and building ROI-focused dashboards.
COMPENSATION
• Competitive salary and stock options
• Optional fully funded English / Spanish courses
• 30 days of paid annual leave
• Education and courses stipend
• Earn a trip anywhere in the world every 4 years
• Day off during the week of your birthday
• Up to R$1.000/mo for meals and remote work allowance
• Health plan with national coverage and without coparticipation
• Dental Insurance: we help you with dental treatment for a better quality of life.
• Gympass and Sports Incentive: R$300/mo extra if you practice activities
If you want to build a ship, don't organize people to collect wood, assign them tasks, and give orders. Instead, teach them to long for the vast and endless sea.
Antoine Saint-Exupery