Demand Generation Manager
Marketing
Growth Marketing
São Paulo, SP
#LI-IM1
#LI-Onsite
Why join us
TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. We’ve fused cutting-edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients.
At TRACTIAN, you'll break boundaries, question convention, and collaborate with top talent to drive real change. As a part of our growth-stage startup, you’ll work alongside the founders, shaping the vision, products, and experiences that will define the future of industrial tech.
Area
TRACTIAN is revolutionizing industrial asset management with advanced B2B SaaS solutions that drive operational reliability and efficiency. Our high-ticket focus requires a strategic and results-driven marketing approach to generate and capture qualified opportunities that translate into measurable revenue impact.
What will you do
As the Demand Generation Manager, you will be responsible for developing and executing multi-channel demand generation strategies, with a strong focus on generating high-quality pipeline aligned with revenue targets. In this leadership role, you’ll oversee Performance and Lifecycle marketing specialists, ensuring cohesive execution of campaigns that move prospects through the funnel. Working cross-functionally with Sales, Product Marketing, and Revenue teams, you’ll lead efforts to optimize the customer journey from lead acquisition to conversion, contributing to TRACTIAN’s high-ticket sales goals.
Responsibilities
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Revenue-Driven Strategy: Develop demand generation strategies that are directly tied to revenue objectives, prioritizing high-quality leads and optimizing campaign efforts to support pipeline growth.
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Manage & Oversee Subteams: Lead and mentor the Performance and Lifecycle marketing teams, aligning their efforts with overall demand generation objectives and optimizing each team’s contribution to pipeline growth.
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Campaign Development & Optimization: Lead and manage multi-channel campaigns across paid media, content, and events, continuously refining targeting, messaging, and creative to maximize high-value lead generation.
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Lead Qualification & Nurturing: Implement and optimize lead scoring and nurturing workflows to prioritize high-value prospects, ensuring an effective handoff to Sales.
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Cross-Functional Collaboration: Partner with Revenue, Sales, and Product Marketing teams to align on campaign strategy, targeting, and messaging, ensuring a unified approach to driving pipeline impact.
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Performance Analysis & Reporting: Track key performance metrics, including MQL-to-win rate, CPL, CAC, and pipeline velocity. Regularly report on campaign effectiveness and optimize efforts based on revenue-based KPIs.
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Experimentation & Scaling: Continuously test new tactics and channels, identifying successful approaches to scale demand generation efforts in alignment with high-ticket B2B objectives.
Requirements
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Experience: 5+ years in Demand Generation or Performance Marketing, ideally in a high-ticket B2B SaaS environment, with a strong track record of meeting revenue and pipeline goals.
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Analytical Skills: Advanced proficiency in data analysis and campaign performance metrics, with hands-on experience in platforms like HubSpot, Google Analytics, and Data Studio.
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Collaboration: Proven ability to work closely with cross-functional teams, including Sales, Product Marketing, and Revenue Operations, to align on demand generation strategy and campaign execution.
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Technical Proficiency: Skilled in CRM and marketing automation tools, and capable of leveraging data for strategic decision-making.
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Revenue Orientation: Focused on metrics that matter, from SQL conversion to CAC and ROI, with a keen understanding of the high-ticket sales cycle.
Bonus Points
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Experience with ABM (Account-Based Marketing) for high-value accounts.
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Knowledge of predictive analytics for lead scoring.
COMPENSATION
• Competitive salary and stock options
• Optional fully funded English / Spanish courses
• 30 days of paid annual leave
• Education and courses stipend
• Earn a trip anywhere in the world every 4 years
• Day off during the week of your birthday
• Up to R$1.000/mo for meals and remote work allowance
• Health plan with national coverage and without coparticipation
• Dental Insurance: we help you with dental treatment for a better quality of life.
• Gympass and Sports Incentive: R$300/mo extra if you practice activities
If you want to build a ship, don't organize people to collect wood, assign them tasks, and give orders. Instead, teach them to long for the vast and endless sea.
Antoine Saint-Exupery