Marketing Development Representative (MDR)
Sales
Business Development
Atlanta, GA
Remote
Why join us
TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. We’ve fused cutting-edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients.
Sales at TRACTIAN
The Sales team is the driving factor behind revenue at Tractian. We focus on generating new opportunities, acquiring new customers, and building even stronger relationships with our current accounts. Our Enterprise customers are comprised of Fortune 500 companies, such as Hyundai, Bosch, Unilever, P&G, PepsiCo, and others. Tractian's Net Revenue Retention (NRR) is as big as Silicon Valley startups, such as Snowflake (158%) and Twilio (155%), which highlights the stickiness of our products. We make sure that top performers are recognized and over-beating quota.
What you'll do
The Marketing Development Representative (MDR) is responsible for engaging and qualifying leads and MQLs generated by Marketing, playing a key role in turning marketing interest into sales opportunities. As part of the Marketing Growth Team, the MDR acts as the bridge between lead generation and sales conversion.
Responsibilities:
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Engage and qualify leads and MQLs generated through Inbound Marketing channels (website, campaigns, paid media, content, etc.);
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Conduct outbound or cold calls to previous inbound contacts, reactivating past marketing-generated opportunities;
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Reach out to Tractian event leads (invitees, attendees, and prospects) supporting the Events team;
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Assist the Social Media team in responding to direct messages (Instagram, LinkedIn, etc.), identifying and forwarding business opportunities;
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Collaborate with the Growth Marketing team to build and structure the Inbound Sales playbook within Marketing;
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Use tools such as HubSpot CRM, automation platforms, and communication systems to manage leads and interactions;
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Report conversion metrics and qualification insights, helping optimize marketing campaigns and lead flows;
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Participate in weekly alignment meetings with Growth, Events, and Sales to ensure cross-team synergy.
Requirements
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Degree in Business, Engineering, IT, or related fields;
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Previous experience handling Inbound leads, or in SDR/MDR roles within B2B environments;
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Knowledge in HubSpot and marketing/sales automation tools (Apollo, Lusha, ZoomInfo, etc.);
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Experience with the B2B market;
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Excellent verbal and written communication skills, with the ability to engage leads with clarity and empathy;
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Strong understanding of customer pain points and ability to connect them to Tractian’s solutions;
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Collaborative, data-driven mindset with a passion for growth and cross-functional work between Marketing and Sales.
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Experience with power dialers (Nooks, Orum) a bonus
Bonus points:
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Experience in SaaS, B2B, or software companies;
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Hands-on experience with digital marketing campaigns and MQL generation;
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Participation in building Inbound Sales processes or playbooks
COMPENSATION
• Competitive Salary
• Premium Medical, Dental, and Vision Coverage
• Paid Time Off (PTO): 15 Days, plus 11 paid holidays
• 401(k) Retirement Plan, 1% match
• Gympass Membership - Access a wide range of gyms and training programs.
• Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
• Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.
If you want to build a ship, don't organize people to collect wood, assign them tasks, and give orders. Instead, teach them to long for the vast and endless sea.
Antoine Saint-Exupery