Head of Growth
Marketing
Demand Generation
Atlanta, GA
Remote
Why join us
TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. We’ve fused cutting-edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients.
Marketing at TRACTIAN
The Marketing team at Tractian crafts the narrative, defines messaging and positioning, and translates our groundbreaking products and features into tangible customer benefits. Our cross-functional team, spanning Product Marketing, Customer Experience, Demand Generation, Branding, and Field Marketing, is dedicated to acquiring new customers and possesses a deep understanding of the business. We collaborate closely with many teams to show how we can help our clients reach their full potential.
What you'll do
As the Head of Growth, you will own Tractian’s growth strategy and the core systems that power our GTM engine. This is a senior, high-impact role that fuses demand generation (inbound and outbound), growth marketing, and growth engineering. You’ll design and scale the programs, technology stack, and data infrastructure that consistently generate qualified pipeline, optimize CAC, and drive measurable revenue growth across all regions. You have been the most data-driven person on every marketing team you’ve joined, with a proven ability to translate data into actionable growth strategies.
Responsibilities:
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Lead North America demand generation strategies across outbound growth hacking, paid media, SEO, and ABM.
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Build and scale integrated full-funnel programs that create qualified pipeline and accelerate funnel velocity.
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Own experimentation and growth hacking projects: A/B tests, rapid channel iteration of inbound and outbound strategies.
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Partner with Sales, Marketing, and Content to tightly align messaging, targeting, and qualification processes.
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Oversee automation, data enrichment, experimentation frameworks, and marketing/sales tech to scale revenue efficiently.
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Work with GTM Engineering and Marketing to own the growth systems roadmap—project prioritization, and architecture of next-generation solutions.
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Lead and grow a team of growth engineers. You will have immediate access to GTM data and BI engineers from the GTM Engineering and Ops team, as well as marketing developers from the marketing team from day one.
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Ensure best-in-class data accuracy and dashboards with clear marketing KPIs at the campaign and channel level, all tying back to revenue attribution.
Requirements
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6+ years of experience in building B2B companies, demand generation, or performance marketing roles with proven pipeline impact.
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You have been the most data-driven person on every marketing team you’ve joined, with a proven ability to translate data into actionable growth strategies.
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Very strong data/marketing-tech background; comfortable being hands-on at the ground level while building a team over time.
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Experience leading regional or segment-level demand generation strategies, not just tactical execution.
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Ability to execute AI workflows in modern tools such as Clay, AirOps.
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Mastery of acquisition platforms (Google Ads, Meta, LinkedIn, TikTok) and lifecycle tools.
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Deep understanding of pipeline metrics: CAC, SQLs, MQL-to-Close conversion, funnel velocity, and revenue influence.
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Track record of recruiting and scaling high-performing teams.
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Entrepreneurial, first-principles mindset with a bias for action and continuous experimentation.
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Aligns with our mission and values at Tractian.
COMPENSATION
• Competitive Salary
• Premium Medical, Dental, and Vision Coverage
• Paid Time Off (PTO): 15 Days, plus 11 paid holidays
• 401(k) Retirement Plan, 1% match
• Language Learning Opportunities - Take advantage of optional, fully funded Spanish or Portuguese courses to enhance your skills and global reach.
• Gympass Membership - Access a wide range of gyms and training programs.
• Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
• Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.
If you want to build a ship, don't organize people to collect wood, assign them tasks, and give orders. Instead, teach them to long for the vast and endless sea.
Antoine Saint-Exupery