Product Marketing Manager (US)
Marketing
Product Marketing
Atlanta, GA
Remote
Why join us
TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. We’ve fused cutting-edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients.
Marketing at TRACTIAN
The Marketing team at Tractian crafts the narrative, defines messaging and positioning, and translates our groundbreaking products and features into tangible customer benefits. Our cross-functional team, spanning Product Marketing, Customer Experience, Demand Generation, Branding, and Field Marketing, is dedicated to acquiring new customers and possesses a deep understanding of the business. We collaborate closely with many teams to show how we can help our clients reach their full potential.
What you'll do
As a Product Marketing Manager, your mission is to accelerate product usage and adoption by connecting customer insights, data analysis, and scalable enablement strategies. Beyond ensuring customers fully adopt Tractian technology, you will act as a critical evaluator of product launches and competitive activity. This involves measuring the adoption, sales impact, and market fit of features, while also holding Marketing, Sales, and Product Development accountable with clear, data-driven insights.
This role requires someone with an analytical and research-driven mindset who thrives on asking the right questions, challenging assumptions, and ensuring that both our product and go-to-market efforts deliver measurable results.
Responsibilities
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Analyze product usage data (PostHog, Amplitude, Heap, etc.) to identify friction points, adoption drivers, and opportunities for deeper engagement.
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Evaluate the success of product launches, highlighting where adoption or sales fell short and proposing next steps.
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Run customer research initiatives (interviews, surveys, journey mapping) to validate assumptions and uncover adoption barriers.
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Partner with Product, Engineering, and Customer Success to translate behavioral data and customer feedback into adoption strategies and product improvements.
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Build scalable adoption frameworks (in-app guidance, lifecycle campaigns, knowledge base content) that reduce reliance on 1:1 interventions.
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Create data-backed enablement materials for Sales and CS, ensuring they can guide customers effectively through onboarding and expansion.
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Ensure that customer insights inform both the product roadmap and go-to-market communication.
Requirements
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Strong analytical background with proven experience using product analytics tools (PostHog, Amplitude, Heap, Mixpanel).
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Experience in B2B SaaS, ideally in roles focused on product adoption, growth, or customer lifecycle.
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Demonstrated ability to design and execute customer research initiatives.
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Proven skills in synthesizing complex datasets into clear, actionable insights.
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Ability to scale adoption and education initiatives with automation and content.
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Cross-functional collaborator, comfortable working with Product, Engineering, Marketing, and CS teams.
Bonus Points
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Background in predictive maintenance, IoT, or industrial technologies.
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Familiarity with experimentation frameworks and A/B testing.
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Experience in product-led growth (PLG) environments.
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Comfortable presenting insights to leadership and diverse audiences.
COMPENSATION
• Competitive Salary
• Premium Medical, Dental, and Vision Coverage
• Paid Time Off (PTO): 15 Days, plus 11 paid holidays
• 401(k) Retirement Plan, 1% match
• Language Learning Opportunities - Take advantage of optional, fully funded Spanish or Portuguese courses to enhance your skills and global reach.
• Gympass Membership - Access a wide range of gyms and training programs.
• Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
• Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.
If you want to build a ship, don't organize people to collect wood, assign them tasks, and give orders. Instead, teach them to long for the vast and endless sea.
Antoine Saint-Exupery