Social & Content Marketer

Develop and execute social media strategies that increase brand awareness, engagement, and support marketing and sales goals.

Own and manage all Tractian US organic social media channels, ensuring a consistent voice, positioning, and adherence to brand standards across platforms.

Create, curate, and manage content across formats including written posts, visuals, short-form video, campaigns, and other social-first assets.

Lead blog content creation for the US market by owning the editorial calendar; writing, editing, and publishing high-quality, SEO-friendly content; and partnering closely with the SEO Manager on topic planning, keyword strategy, content structure, and publishing cadence.

Collaborate on long-form content initiatives such as ebooks, whitepapers, guides, and pillar content by supporting content strategy, research, writing, and promotion across channels.

Monitor, engage with, and respond to online communities to foster meaningful conversations that support lead generation and sales.

Develop and expand community and influencer outreach by identifying and managing partnerships that grow reach, credibility, and engagement.

Track, analyze, and report on performance metrics across social, blog, and content initiatives, using insights to continuously refine strategy.

Collaborate closely with Sales and GTM/Product Marketing teams to align messaging, support campaigns, and monitor how Tractian is positioned in the market.

Contribute to the development and growth of the marketing department by bringing new ideas, testing new formats, and helping define best practices for social and content at Tractian.

Proven experience in social media marketing, content marketing, or digital media, ideally in B2B or tech environments.

Strong understanding of SEO-driven content strategy and how social, blog, and long-form content work together.

Hands-on experience with social media platforms (LinkedIn, X/Twitter, Reddit, Instagram, YouTube, etc.) and analytics tools.

Excellent writing and editing skills, with experience producing both short-form and long-form content for US audiences.

Strong communication and presentation skills, with the ability to collaborate cross-functionally.

Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment.

Positive, proactive mindset with strong ownership and accountability.

Experience producing long-form assets such as ebooks, whitepapers, reports, or research-driven content.

Familiarity with content management systems (CMS), email marketing, AI content tools, and marketing automation tools.

Working knowledge of graphic design or video tools (Adobe Creative Suite, Figma, etc.).

Background in public relations, brand management, or community building.

Experience running A/B tests, optimizing digital campaigns, or experimenting with new content formats.

Previous experience in industrial technology or related industries, such as manufacturing, industrial IoT, predictive maintenance, automation, or enterprise B2B SaaS.