Hubspot Developer
GTM Operations
Atlanta, GA
Remote
Why join us
TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. We’ve fused cutting-edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients.
At TRACTIAN, you'll break boundaries, question convention, and collaborate with top talent to drive real change. As a part of our growth-stage startup, you’ll work alongside the founders, shaping the vision, products, and experiences that will define the future of industrial tech.
Global GTM Operations Team at TRACTIAN
At TRACTIAN the GTM Operations team is a global department that supports Tractian’s GTM teams across the US, Brazil, and Mexico. We are a foundational team that is building the systems and processes that support our GTM team and directly impact our customer experience.
What you'll do
As a HubSpot Developer and Technical Specialist at Tractian, you will own and optimize our CRM infrastructure, ensuring our sales, marketing, and customer success teams operate efficiently. You will be responsible for data integrity, automation workflows, reporting, and integrations to streamline processes and maximize GTM effectiveness. Your role will focus on building scalable and automated workflows, enhancing lead management strategies, and providing insights through HubSpot’s reporting tools. You will work cross-functionally to ensure that Tractian’s HubSpot infrastructure is aligned with business objectives and drives data-driven decision-making.
Responsibilities
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Develop custom reports to assess the performance of campaigns and activities.
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Program custom integrations with HubSpot using its API to connect with external tools, CRMs, databases, and other software platforms.
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Design, build, and optimize custom workflows in HubSpot to automate sales and marketing processes (e.g., lead nurturing, deal tracking, and email marketing campaigns).
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Develop A/B tests and analyze user patterns to optimize conversion rates throughout the contact lifecycle.
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Align strategies to create a unified approach to customer acquisition and conversion.
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Execute and monitor strategies, tracking conversion rates across funnel stages and assessing pipeline health.
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Develop and implement innovative strategies to acquire qualified leads.
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Ensure data integrity across all HubSpot operations.
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Streamline and optimize operational workflows using HubSpot.
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Execute and monitor established strategies, analyzing their effectiveness and identifying opportunities for improvement.
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Create comprehensive documentation for new operational processes, providing clear guidelines and instructions for team members.
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Facilitate cross-departmental collaboration and communication to ensure operational processes and goals are aligned.
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Provide internal training on the efficient use of HubSpot.
Requirements
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2+ years of experience in HubSpot CRM management.
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Technical knowledge of HubSpot’s API and experience in programming custom integrations and workflows.
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Experience setting up and using webhooks to trigger external actions based on HubSpot events.
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Familiarity with HubSpot's Workflow and CRM tools, including custom properties and data management.
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Effective communication skills to collaborate with cross-functional teams.
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Ability to articulate marketing and sales strategies clearly and analyze relevant data and metrics.
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Ability to create and execute efficient processes within HubSpot, optimizing workflows.
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Alignment with Tractian’s mission and values.
COMPENSATION
• Competitive Salary
• Premium Medical, Dental, and Vision Coverage
• Paid Time Off (PTO): 15 Days, plus 11 paid holidays
• 401(k) Retirement Plan, 1% match
• Language Learning Opportunities - Take advantage of optional, fully funded Spanish or Portuguese courses to enhance your skills and global reach.
• Birthday Time Off - Celebrate your birthday with a paid day off during your birthday week.
• Gympass Membership - Access a wide range of gyms and training programs.
• Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
• Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.
If you want to build a ship, don't organize people to collect wood, assign them tasks, and give orders. Instead, teach them to long for the vast and endless sea.
Antoine Saint-Exupery