Regional Sales Director - Mid-Market
Sales
Mid-Market
Atlanta, GA
Remote
Why join us
TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. We’ve fused cutting-edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients.
Sales at TRACTIAN
The Sales team is the driving force behind revenue at Tractian, generating new opportunities, acquiring top-tier customers like Hyundai, Bosch, and Kraft Heinz, and strengthening relationships with our current accounts. Backed by strategic investors with a track record of building unicorns, Tractian is poised to set new benchmarks in industrial technology. Recognized on the Forbes AI 50 list in 2024 and ranked in the 98th percentile by RepVue for inbound leads, we deliver undeniable value—boosting machine reliability, delivering immediate ROI, and achieving world-class revenue retention that matches the best in tech. At Tractian, top performers are recognized, rewarded, and empowered to overachieve their goals.
What you'll do
As a Regional Sales Director, Mid-Market at TRACTIAN, you will own regional growth by defining sales strategy, scaling leadership, and driving high-velocity, predictable revenue outcomes. You will lead and develop Regional Sales Managers and senior Account Executives, set territory and account strategy, and maintain rigorous forecasting discipline. In close partnership with Sales Engineering, Customer Success, and Marketing, you will expand Tractian’s footprint across mid-market industrial customers and drive rapid adoption of our maintenance and reliability platform.
Responsibilities
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Set and execute mid-market regional sales strategy by balancing high-velocity execution, disciplined pipeline management, and repeatable sales motions.
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Build, lead, and scale a high-performing mid-market sales organization, developing Regional Sales Managers and Account Executives to consistently exceed revenue targets.
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Drive predictable revenue outcomes through rigorous pipeline inspection, deal prioritization, and hands-on leadership in competitive, high-volume negotiations.
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Own regional hiring, onboarding, succession planning, and performance management to maintain high talent density and sustained productivity.
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Implement scalable onboarding, enablement, and operating cadences that shorten ramp time and increase sales efficiency across the region.
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Establish strong relationships with key mid-market customers to unlock expansion, multi-site growth, and long-term account value.
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Design, optimize, and evolve territory structure, account segmentation, and coverage models to maximize throughput, focus, and regional scale.
Requirements
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3+ years of experience leading and developing sales leaders and high-performing quota-carrying teams in a mid-market or high-velocity sales environment.
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6+ years of consistent quota-carrying experience selling complex B2B solutions, with a proven track record of success across a high-volume book of business.
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Demonstrated ability to drive predictable revenue through disciplined forecasting, pipeline inspection, and execution in shorter, repeatable sales cycles.
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Engineering background or deep experience selling into industrial, manufacturing, or asset-intensive mid-market organizations.
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Strong operator with command of modern mid-market sales strategy, including territory design, account segmentation, and scalable outbound motions.
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Fluency in CRM-driven sales management (HubSpot preferred), with a data-first mindset and strong inspection rigor.
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Executive-level communication and negotiation skills, with the ability to engage decision-makers across multiple customer sites and functions.
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Strategic, execution-oriented leader with a relentless focus on growth, scalability, and operational excellence.
Compensation & Benefits
• Competitive Salary
• Premium Medical, Dental, and Vision Coverage
• Paid Time Off (PTO): 15 Days, plus 11 paid holidays
• 401(k) Retirement Plan, 1% match
• Gympass Membership - Access a wide range of gyms and training programs.
• Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
• Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.
See also
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Tractian Ranked #24 Fastest-Growing Company in North America
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Antoine Saint-Exupery