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Product Marketing Specialist

Product Marketing Specialist

Marketing

Product Marketing

São Paulo, SP

On-site

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Why join us

TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. We’ve fused cutting-edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients.

At TRACTIAN, you'll break boundaries, question convention, and collaborate with top talent to drive real change. As a part of our growth-stage startup, you’ll work alongside the founders, shaping the vision, products, and experiences that will define the future of industrial tech.

Area

Our Marketing team is the technical engine driving TRACTIAN’s story, translating advanced industrial solutions into clear, impactful benefits for our customers. Covering every touchpoint—from acquisition to long-term engagement—we focus on customer impact, developing content that resonates with engineers and maintenance teams. Collaborating with Product, Sales, and Customer Success, our team combines deep industry insights with research-driven messaging to empower prospects and customers to optimize their operations with TRACTIAN.

What will you do

As a Product Marketing Specialist, you will act as the bridge between product knowledge and customer insights to execute retention and expansion strategies. Working with Product & Customer Marketing you will develop and implement operational initiatives such as crafting customer-facing materials (case studies, onboarding resources, and tutorials), translating product features into clear customer benefits, and enabling other marketing teams with precise, technically grounded content. Your role is instrumental in ensuring that customer-facing campaigns and materials are both accurate and impactful, driving adoption, loyalty, and expansion among Tractian’s enterprise clients.

Responsibilities

  • Develop and produce customer-facing materials, including case studies, technical documentation, onboarding content, and tutorials for Tractian products.

  • Integrate customer insights into content for retention and expansion efforts, such as exclusive project materials, referral campaigns, and educational resources.

  • Work with Product teams to gain deep insights into new features and translate these into customer-centric materials and go-to-market documentation, highlighting benefits and real-world applications.

  • Assist in Customer Analytics by tracking feature usage, customer feedback, and adoption metrics to identify areas of improvement and opportunities for targeted engagement and improvements in go-to-market strategies.

  • Create visually engaging and technically accurate materials for onboarding and advanced engagement.

Requirements

  • 3+ years of experience in Product Marketing, Customer Success, or a technical writing role within SaaS or B2B industries.

  • Strong technical background with the ability to translate product features into customer value.

  • Proficiency in creating customer-facing content such as onboarding materials, FAQs, and case studies.

  • Experience working with data analytics tools to measure customer engagement and campaign success.

  • Collaborative mindset to work across Product, Customer Success, and Marketing teams.

  • Strong writing and communication skills with attention to detail.

Bonus Points

  • Familiarity with predictive maintenance, IoT, or related industrial technology.

  • Experience in creating and delivering training content, with a focus on practical applications in industrial settings.

  • Background in sales enablement or customer training in technical fields.

  • Familiarity with industrial software and IoT technologies used in plant operations.

  • Experience in conducting workshops or training sessions for non-technical teams.

  • Certification or advanced training in engineering, technical writing, or content marketing.

  • Knowledge of data analysis and content performance measurement tools.

  • Passion for staying up-to-date with technological advancements and content trends.

  • Comfort with public speaking and presenting content to various audiences.

COMPENSATION

  • • Competitive salary and stock options

  • • Optional fully funded English / Spanish courses

  • • 30 days of paid annual leave

  • • Education and courses stipend

  • • Earn a trip anywhere in the world every 4 years

  • • Day off during the week of your birthday

  • • Up to R$1.000/mo for meals and remote work allowance

  • • Health plan with national coverage and without coparticipation

  • • Dental Insurance: we help you with dental treatment for a better quality of life.

  • • Gympass and Sports Incentive: R$300/mo extra if you practice activities

I want to apply

If you want to build a ship, don't organize people to collect wood, assign them tasks, and give orders. Instead, teach them to long for the vast and endless sea.

Antoine Saint-Exupery