Product Marketing Engineer
Marketing
Product Marketing
São Paulo, SP
#LI-IM1
On-site
Why join us
TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. We’ve fused cutting-edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients.
At TRACTIAN, you'll break boundaries, question convention, and collaborate with top talent to drive real change. As a part of our growth-stage startup, you’ll work alongside the founders, shaping the vision, products, and experiences that will define the future of industrial tech.
Area
Our Marketing team is the technical engine driving TRACTIAN’s story, translating advanced industrial solutions into clear, impactful benefits for our customers. Covering every touchpoint—from acquisition to long-term engagement—we focus on customer impact, developing content that resonates with engineers and maintenance teams. Collaborating with Product, Sales, and Customer Success, our team combines deep industry insights with research-driven messaging to empower prospects and customers to optimize their operations with TRACTIAN.
What will you do
As a Product Marketing Engineer, you’ll lead the creation of technically accurate, engaging content that resonates with maintenance and production professionals. You'll bridge deep technical knowledge with impactful storytelling to craft materials highlighting TRACTIAN’s value to an engineering-centric audience. In this role, you’ll work closely with cross-functional teams in Product, Sales, and Customer Success, conducting field research, engaging directly with customers, and producing content that addresses real-world challenges our audience faces. Your contributions will range from detailed technical guides and video courses to customer interviews and field insights, ensuring all materials reflect the precision and innovation that define TRACTIAN.
Responsibilities
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Technical Content Creation: Develop comprehensive, technically accurate content, including videos, white papers, and training courses that engage maintenance and production audiences.
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Customer Engagement: Conduct interviews, field visits, and direct customer engagement to understand pain points and gather insights, ensuring content resonates with real-world applications.
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Cross-functional Collaboration: Act as a technical bridge between Marketing, Customer Success, and Product teams to ensure content aligns with product features, customer needs, and strategic goals.
Requirements
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Engineering Degree (Mechanical, Electrical, Production, etc), or related fields, and/or experience in the industry/manufacturing.
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Strong understanding of plant management, production processes, and maintenance engineering.
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Excellent research skills to stay abreast of industry trends and practices.
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Exceptional writing and communication skills, with the ability to translate complex technical information into accessible content.
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Ability to collaborate effectively with technical experts, non-technical teams, and industry professionals.
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Strong analytical skills to understand and address the needs and challenges of plant managers and production engineers.
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Ability to adapt content style and tone to suit different audiences and platforms.
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Strong organizational skills and the ability to manage multiple projects and deadlines.
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Detail-oriented mindset for maintaining content accuracy and quality.
Bonus Points
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Familiarity with predictive maintenance, IoT, or related industrial technology.
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Experience in creating and delivering training content, with a focus on practical applications in industrial settings.
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Background in sales enablement or customer training in technical fields.
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Familiarity with industrial software and IoT technologies used in plant operations.
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Experience in conducting workshops or training sessions for non-technical teams.
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Certification or advanced training in engineering, technical writing, or content marketing.
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Knowledge of data analysis and content performance measurement tools.
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Passion for staying up-to-date with technological advancements and content trends.
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Comfort with public speaking and presenting content to various audiences.
COMPENSATION
• Competitive salary and stock options
• Optional fully funded English / Spanish courses
• 30 days of paid annual leave
• Education and courses stipend
• Earn a trip anywhere in the world every 4 years
• Day off during the week of your birthday
• Up to R$1.000/mo for meals and remote work allowance
• Health plan with national coverage and without coparticipation
• Dental Insurance: we help you with dental treatment for a better quality of life.
• Gympass and Sports Incentive: R$300/mo extra if you practice activities
If you want to build a ship, don't organize people to collect wood, assign them tasks, and give orders. Instead, teach them to long for the vast and endless sea.
Antoine Saint-Exupery