Customer Enablement Specialist
Marketing
Growth Marketing
São Paulo, SP
Remote
Why join us
TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. We’ve fused cutting-edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients.
Marketing at TRACTIAN:
The Marketing team at Tractian crafts the narrative, defines messaging and positioning, and translates our groundbreaking products and features into tangible customer benefits. Our cross-functional team, spanning Product Marketing, Customer Experience, Growth, Branding, and Events, is dedicated to acquiring new customers and possesses a deep understanding of the business. We collaborate closely with many teams to elucidate how we can help our clients reach their full potential.
What you'll do
The Customer Enablement Specialist ensures that our customers fully leverage the power of Tractian technology. Our mission is to provide world-class training, technical resources, and scalable education to drive product adoption and long-term engagement. We work cross-functionally with Customer Success, Product, and Marketing teams to enhance the customer journey, enabling users to extract maximum value from our solutions.
Responsibilities
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Develop and execute scalable customer education initiatives, including training programs, webinars, and interactive learning modules.
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Create and maintain a comprehensive knowledge base, technical documentation, and self-service content to improve customer experience.
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Collaborate with the Customer Success team to identify common challenges and proactively address them through enablement resources.
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Design engaging onboarding experiences that accelerate customer time-to-value and improve retention.
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Work closely with Product and Marketing teams to develop customer-facing materials that simplify complex technical concepts.
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Conduct regular customer training sessions, including live demos and on-demand content.
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Gather feedback from customers and Customer Success Managers (CSMs) to refine enablement strategies and content.
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Leverage data and analytics to measure the effectiveness of enablement initiatives and optimize engagement strategies.
Requirements
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Customer-focused mindset with experience in customer training, enablement, or technical content creation.
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Proven experience in B2B SaaS, preferably in a role supporting customer education, onboarding, or engagement.
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Strong ability to translate complex technical concepts into clear, engaging, and easily digestible content.
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Hands-on experience developing knowledge bases, training materials, and scalable customer education programs.
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Familiarity with Learning Management Systems (LMS), video creation tools, and in-app guidance platforms.
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Strong project management skills and ability to lead multiple initiatives in a fast-paced environment.
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Experience analyzing customer behavior data to refine and improve training and enablement strategies.
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Excellent communication skills in English, both written and verbal, with the ability to present technical content clearly and effectively.
Bonus Point
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Experience in industrial maintenance, IoT, or industrial technology sectors.
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Background in instructional design or technical writing.
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Familiarity with tools like PostHog, Amplitude, Heap, or similar analytics platforms.
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Public speaking experience, with the ability to conduct training sessions and customer webinars.
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Previous experience working in a Customer Success or Support team.
COMPENSATION
• Competitive salary and stock options
• Optional fully funded English / Spanish courses
• 30 days of paid annual leave
• Education and courses stipend
• Employee Giving
• Earn a trip anywhere in the world every 4 years
• Day off during the week of your birthday
• Up to R$1.000/mo for meals and remote work allowance
• Health plan with national coverage and without coparticipation
• Dental Insurance: we help you with dental treatment for a better quality of life.
• Gympass and Sports Incentive: R$300/mo extra if you practice activities
If you want to build a ship, don't organize people to collect wood, assign them tasks, and give orders. Instead, teach them to long for the vast and endless sea.
Antoine Saint-Exupery