Lifecycle Marketing Manager
Marketing
Growth Marketing
Atlanta, GA
Remote
Why join us
TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. We’ve fused cutting-edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients.
Marketing at TRACTIAN
TRACTIAN’s Marketing team integrates Growth, Branding, and Product Marketing to craft a seamless, end-to-end experience for our technical audience. In close collaboration with Sales, Product, and Customer Success, we ensure that our messaging and visuals reinforce every stage of the customer journey—from initial awareness to deep engagement and lasting value. Committed to excellence, we create clear, compelling, and visually striking materials that showcase TRACTIAN’s technical expertise and transformative solutions.
What you'll do
We are looking for a data-driven and strategic
Lifecycle Marketing Manager
to lead our customer journey optimization efforts. You will be responsible for building and executing marketing programs that increase product adoption, deepen engagement, reduce churn, and maximize customer lifetime value. This role will own the end-to-end lifecycle across all customer touchpoints—from onboarding and activation to expansion and retention—leveraging CRM tools, personalized automation, and analytics to deliver exceptional experiences.Responsibilities:
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Strategy & Planning
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Design, implement, and continuously optimize lifecycle programs for leads, free trials, paying customers, and enterprise accounts.
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Define key success metrics (activation rate, churn, NPS, usage, expansion rate, etc.) and develop campaigns to drive improvements.
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Build lifecycle maps and customer journey flows in collaboration with product, sales, and customer success teams.
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Campaign Execution
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Own and manage automated email, push, and in-app message workflows across all stages of the funnel.
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Create segmentation strategies to deliver relevant, contextual, and timely communications.
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Launch product education campaigns to drive feature adoption and usage milestones.
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Partner with content, product marketing, and design to develop compelling assets and copy.
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Analytics & Optimization
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Monitor lifecycle KPIs using tools like HubSpot, Intercom, and internal dashboards.
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Conduct A/B testing and performance analysis to continuously iterate and improve campaign effectiveness.
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Share regular reports and insights with stakeholders across GTM teams.
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Cross-functional Collaboration
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Work closely with Customer Success to understand user needs, pain points, and milestones.
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Partner with Product to align lifecycle messaging with roadmap launches and feature engagement.
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Collaborate with Sales to surface expansion and upsell opportunities.
Requirements:
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3–6 years of experience in lifecycle, CRM, or retention marketing, ideally in a B2B SaaS or industrial tech company.
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Strong knowledge of marketing automation platforms (e.g., HubSpot, Iterable, Braze, Intercom).
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Analytical mindset with experience tracking cohort behavior, funnel metrics, and campaign performance.
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Comfort with cross-functional work and iterative experimentation.
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Bonus: familiarity with industrial, manufacturing, or IoT/asset monitoring domains.
COMPENSATION
• Competitive Salary
• Premium Medical, Dental, and Vision Coverage
• Paid Time Off (PTO): 15 Days, plus 11 paid holidays
• 401(k) Retirement Plan, 1% match
• Language Learning Opportunities - Take advantage of optional, fully funded Spanish or Portuguese courses to enhance your skills and global reach.
• Gympass Membership - Access a wide range of gyms and training programs.
• Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
• Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.
If you want to build a ship, don't organize people to collect wood, assign them tasks, and give orders. Instead, teach them to long for the vast and endless sea.
Antoine Saint-Exupery