Pre-Sales Engineer (Demo Focused)
GTM Operations
Atlanta, GA
Remote
Why join us
TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. We’ve fused cutting-edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients.
At TRACTIAN, you'll break boundaries, question convention, and collaborate with top talent to drive real change. As a part of our growth-stage startup, you’ll work alongside the founders, shaping the vision, products, and experiences that will define the future of industrial tech.
Global GTM Operations Team at TRACTIAN
At TRACTIAN the GTM Operations team is a global department that supports Tractian’s GTM teams across the US, Brazil, and Mexico. We are a foundational team that is building the systems and processes that support our GTM team and directly impact our customer experience.
What you'll do
As Tractian’s Pre-Sales Engineer, you will be part of the technical backbone of our sales team, responsible for building, managing, and optimizing product demos that showcase the real-world impact of our Industrial Copilot. You will work closely with Sales, Marketing, Product, and Customer Success to develop vertical specific, persona specific, and use-case specific demo experiences that drive revenue growth and delight customers.
Responsibilities
- •
Build and optimize demo assets that enable AEs and SEs to effectively showcase Tractian’s value proposition.
- •
Document and package demo assets—including scripts, presentations, recordings, datasets, and software configurations—for efficient reuse and scalability.
- •
Collaborate with Account Executives, Sales Engineers, and Product teams to ensure demos align with real-world customer challenges.
- •
Analyze customer usage patterns through product analytics and live conversations to refine demo strategies.
- •
Develop scripts, videos, and guides that standardize how Tractian is presented to prospects.
- •
Track demo utilization, effectiveness, and impact on deal conversion rates, using insights to refine and improve presentations.
- •
Troubleshoot and maintain demo environments to ensure performance and reliability for sales calls and key events.
- •
Work with Product and Engineering to integrate the latest features into demos and train sales teams on updates.
Requirements
- •
Bachelor’s degree in Engineering or a related technical field.
- •
Experience with ReactJS, NodeJS, TypeScript, and non-relational databases such as MongoDB and ScyllaDB.
- •
2+ years of experience in Demo Engineering, Sales Engineering, or a related role.
- •
Proven ability to train and enable sales teams to deliver technical demos effectively.
- •
Expertise in developing structured, repeatable demo processes that scale across global teams.
- •
Comfortable working in a fast-paced, high-growth environment with cross-functional stakeholders.
- •
Strong alignment with Tractian’s mission and values.
COMPENSATION
• Competitive Salary
• Premium Medical, Dental, and Vision Coverage
• Paid Time Off (PTO): 15 Days, plus 11 paid holidays
• 401(k) Retirement Plan, 1% match
• Language Learning Opportunities - Take advantage of optional, fully funded Spanish or Portuguese courses to enhance your skills and global reach.
• Birthday Time Off - Celebrate your birthday with a paid day off during your birthday week.
• Gympass Membership - Access a wide range of gyms and training programs.
• Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
• Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.
If you want to build a ship, don't organize people to collect wood, assign them tasks, and give orders. Instead, teach them to long for the vast and endless sea.
Antoine Saint-Exupery