Pre-Sales Engineer (Demo Focused)
GTM Operations
Atlanta, GA
Remote
Why join us
TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. We’ve fused cutting-edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients.
At TRACTIAN, you'll break boundaries, question convention, and collaborate with top talent to drive real change. As a part of our growth-stage startup, you’ll work alongside the founders, shaping the vision, products, and experiences that will define the future of industrial tech.
Global GTM Operations Team at TRACTIAN
At TRACTIAN the GTM Operations team is a global department that supports Tractian’s GTM teams across the US, Brazil, and Mexico. We are a foundational team that is building the systems and processes that support our GTM team and directly impact our customer experience.
What you'll do
As Tractian’s Pre-Sales Engineer, you will be part of the technical backbone of our sales team, responsible for building, managing, and optimizing product demos that showcase the real-world impact of our Industrial Copilot. You will work closely with Sales, Marketing, Product, and Customer Success to develop vertical specific, persona specific, and use-case specific demo experiences that drive revenue growth and delight customers.
Responsibilities
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Build and optimize demo assets that allow AEs and SEs to showcase Tractian’s value proposition.
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Collaborate closely with Account Executives, Sales Engineers, and Product teams to ensure demos align with real-world customer challenges.
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Analyze how customers are using Tractian’s product through product analytics and live customer conversations
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Deliver live and/or virtual training to equip sales reps with best practices for running engaging and technical demos.
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Develop scripts, videos, and guides that standardize how Tractian is showcased to prospects.
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Track demo utilization, effectiveness, and impact on deal conversion rates, using insights to iterate and improve.
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Troubleshoot and maintain demo environments to ensure performance and reliability for sales calls and key events.
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Work with Product and Engineering to incorporate the latest features into demos and train sales on updates.
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Document and package demo assets (scripts, presentations, recordings, datasets, and software configurations) to enable efficient reuse and scalability for future projects.
Requirements
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Bachelor’s degree in Engineering or a related technical field.
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Experience with ReactJS, NodeJS, Typescript, non relational databases like MongoDB.
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2+ years of experience in Demo Engineering, Sales Engineering, or a related role.
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Experience training and enabling sales teams on how to deliver technical demos effectively.
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Ability to create structured, repeatable demo processes that scale across global teams.
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Comfortable working in a fast-paced, high-growth environment with cross-functional stakeholders.
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Aligns with the mission and values of Tractian
COMPENSATION
• Competitive Salary
• Premium Medical, Dental, and Vision Coverage
• Paid Time Off (PTO): 15 Days, plus 11 paid holidays
• 401(k) Retirement Plan, 1% match
• Language Learning Opportunities - Take advantage of optional, fully funded Spanish or Portuguese courses to enhance your skills and global reach.
• Birthday Time Off - Celebrate your birthday with a paid day off during your birthday week.
• Gympass Membership - Access a wide range of gyms and training programs.
• Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
• Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.
If you want to build a ship, don't organize people to collect wood, assign them tasks, and give orders. Instead, teach them to long for the vast and endless sea.
Antoine Saint-Exupery