VP of Sales - Mid-Market
Sales
Mid-Market
Atlanta, GA
Remote
Why join us
TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. We’ve fused cutting-edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients.
Sales at TRACTIAN
The Sales team is the driving force behind revenue at Tractian, generating new opportunities, acquiring top-tier customers like Hyundai, Bosch, and Kraft Heinz, and strengthening relationships with our current accounts. Backed by strategic investors with a track record of building unicorns, Tractian is poised to set new benchmarks in industrial technology. Recognized on the Forbes AI 50 list in 2024 and ranked in the 98th percentile by RepVue for inbound leads, we deliver undeniable value—boosting machine reliability, delivering immediate ROI, and achieving world-class revenue retention that matches the best in tech. At Tractian, top performers are recognized, rewarded, and empowered to overachieve their goals.
What you'll do
As Vice President of Sales, Mid-Market at TRACTIAN, you will own the global mid-market revenue strategy and results. Reporting directly to the CRO, you will lead multiple Regional Sales Directors and their organizations, define go-to-market strategy, and drive predictable, scalable growth. You will set the operating cadence, forecasting discipline, and performance standards for the mid-market sales motion while partnering cross-functionally with Marketing, Sales Engineering, Customer Success, and Product. Through strong leadership and disciplined execution, you will expand Tractian’s footprint across mid-market industrial customers and accelerate adoption of our maintenance and reliability platform.
Responsibilities
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Own end-to-end mid-market revenue performance, including strategy, execution, forecasting accuracy, and growth outcomes across multiple regions.
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Lead, develop, and scale a multi-regional sales organization by managing Regional Sales Directors and building strong second-line leadership.
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Define and continuously refine mid-market go-to-market strategy, including segmentation, coverage models, pricing posture, and sales motions.
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Establish a rigorous operating cadence encompassing pipeline inspection, forecasting, deal governance, and performance management at scale.
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Partner closely with Marketing, Sales Engineering, Customer Success, and Product to ensure alignment across demand generation, sales execution, onboarding, and expansion.
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Own mid-market talent strategy, including leadership hiring, succession planning, enablement frameworks, and performance standards.
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Drive consistent improvement in core sales efficiency metrics, including ramp time, win rates, deal velocity, and quota attainment.
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Act as a senior executive voice for the mid-market business, contributing to company-wide strategy, planning, and growth initiatives.
Requirements
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7+ years of progressive sales leadership experience, including senior leadership roles overseeing multiple regions or teams through second-line leaders.
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10+ years of quota-carrying and sales leadership experience selling complex B2B solutions in a mid-market or high-velocity enterprise-adjacent environment.
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Proven track record of building, scaling, and leading high-performing sales organizations with predictable revenue outcomes.
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Demonstrated success owning forecast accuracy, operating cadence, and execution discipline across multiple regions.
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Strong domain experience selling into industrial, manufacturing, or asset-intensive organizations or equivalent complex B2B environments.
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Deep understanding of mid-market go-to-market strategy, including segmentation, coverage design, pricing, and repeatable sales motions.
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Highly fluent in data-driven sales leadership and CRM-based inspection (HubSpot preferred), with a bias toward accountability and execution.
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Executive presence with the ability to influence cross-functional leaders, coach senior sales leadership, and partner effectively with the CRO and executive team.
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Strategic, decisive, and execution-oriented leader with a relentless focus on growth, scale, and organizational excellence.
Compensation & Benefits
• Competitive Salary
• Premium Medical, Dental, and Vision Coverage
• Paid Time Off (PTO): 15 Days, plus 11 paid holidays
• 401(k) Retirement Plan, 1% match
• Gympass Membership - Access a wide range of gyms and training programs.
• Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
• Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.
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Tractian Ranked #24 Fastest-Growing Company in North America
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Antoine Saint-Exupery