GTM Strategy and Operations Lead
GTM Operations
São Paulo, SP
On-site
Why join us
TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. We’ve fused cutting-edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients.
At TRACTIAN, you'll break boundaries, question convention, and collaborate with top talent to drive real change. As a part of our growth-stage startup, you’ll work alongside the founders, shaping the vision, products, and experiences that will define the future of industrial tech.
Global GTM Operations Team
At TRACTIAN the GTM Operations team is a global department that supports Tractian GTM teams across the US, Brazil, and Mexico. We are a foundational team that is building the systems and processes that support our GTM team and directly impact our customer experience.
What you will do
As we scale, we are looking for a GTM Strategy & Operations Lead to drive strategic initiatives that improve execution across our sales, marketing, and customer success teams. This is a high-impact role for someone passionate about using data and strategy to accelerate growth in a fast-paced environment
Responsibilities
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Work cross-functionally to define and execute key growth initiatives that support Tractian’s long-term revenue and operational goals.
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Lead our efforts in building and updating our ICP analysis across our global GTM motion
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Lead Territory & Segmentation Strategy. optimize our go-to-market segmentation, ensuring sales teams have clear account ownership and are prioritizing the right opportunities.
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Conduct in-depth analyses on pipeline health, sales productivity, and customer trends to provide actionable insights for revenue teams.
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Partner with leadership on Annual and 3-Year GTM planning, defining targets, resource allocation, and investment strategies.
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Identify and implement processes that increase seller effectiveness, customer engagement, and GTM team collaboration.
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Collaborate Across Teams: Act as a bridge between Sales, Marketing, Finance, and Customer Success to drive alignment and execution.
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Lead Change Management: Implement scalable processes, tooling improvements, and training initiatives to enhance GTM execution.
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4-8 years of experience in Sales Strategy, GTM Operations, Finance, Consulting, or Business Operations—ideally in a B2B SaaS or industrial tech company
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Experience optimizing territory planning, forecasting, and sales incentive structures
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Strong problem-solving and analytical skills with the ability to turn data into insights and drive decision-making.
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Highly organized with exceptional attention to detail and ability to manage multiple projects in a fast-paced environment.
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Strong executive presence—capable of influencing stakeholders, from frontline sales reps to senior leadership.
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Experience working with CRM and GTM tools (preferably HubSpot and data analytics tools that require SQL).
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Self-starter with a bias for action—comfortable working in ambiguous environments and executing with speed.
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Excellent communication and storytelling skills—able to translate complex data and strategies into clear, concise narratives.
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Aligns with our mission and values of Tractian
COMPENSATION
• Competitive salary and stock options
• Optional fully funded English / Spanish courses
• 30 days of paid annual leave
• Education and courses stipend
• Earn a trip anywhere in the world every 4 years
• Day off during the week of your birthday
• Up to R$1.000/mo for meals and remote work allowance
• Health plan with national coverage and without coparticipation
• Dental Insurance: we help you with dental treatment for a better quality of life.
• Gympass and Sports Incentive: R$300/mo extra if you practice activities
If you want to build a ship, don't organize people to collect wood, assign them tasks, and give orders. Instead, teach them to long for the vast and endless sea.
Antoine Saint-Exupery